Digital Marketing Manager

SFM provides an equitable, inclusive, and growth-focused environment for our staff, and we are looking to hire motivated individuals to join our team

**Why Choose SFM?**

At SFM, you'll get to play a part in a stimulating industry that sits at the intersection of art, communication, and technology. You will be surrounded by a team of passionate people that instill everything they do with a contagious vigor. Join our team to learn and contribute to an industry going (and growing) through a transformation where modernization and diversification are key to our success. So, if you're keen to be heard and empowered, grow your skillset, and are ready to roll up your sleeves and have fun, reach out to us

**What you'll have at SFM**:

- Progressive, flexible work arrangements with benefits such as:

- A company-wide 4-day work week—a first in our industry
- Hybrid work model
- Flex-time arrangements
- 30-day per year allowance to work from anywhere, globally
- Car charging stations on premises.
- RRSP employer match program.
- Discounted employee pricing on products from the brands we distribute.
- Extended health benefits.
- A place at an organization that has perennially achieved status among Canada's Best Managed Companies.

**Job Statement**

We're hiring a
- **Demand Generation Marketing Manager **to join our Marketing Team.

The Demand Generation Marketing Manager (DGMM) is responsible for planning, developing, implementing and managing the strategic plans for each category with the main objectives of lead generation, customer acquisition, retention and increased share of wallet with a digital first approach. In addition they are responsible to ensure a measurable process for their efforts as well as lead a team of 3 program managers that will be the leads in program execution, according to the strategies set forth by the business units and / or the DGMM.

To be successful as the DGMM, you must have a penchant for all things digital. You must possess the organizational skills to build, plan and execute on the tactics. Have strong collaboration and influential skills to bring key cross-functional stakeholders on board. It is important to remain up to date on latest best practices when it comes to the various digital marketing capabilities as it relates to customer acquisition, retention and branding. The successful DMM must also possess strong analytical skills to understand what's working well and how to continuously improve, including measuring the impact made. This role is crucial to the growth of our strategic plan and requires very strong building skills to set up and lead a digital marketing capability.

**Responsibilities**
- Think Digital First
- Build, plan, execute, measure digital marketing strategies/tactics and learn to improve
- Build multiple product category level plans in alignment to the program briefs and key stakeholders with a focus on inbound lead and demand generation for new and existing clients
- Manage and train program mangers as part of ongoing work
- Set up dashboard, reporting of critical success metrics
- Prepare and manage digital marketing budget (however limited)
- Work in partnership with content operations team for continuous improvement of digital assets, including corporate website
- Manage a team of 3 program managers
- Keep up to date on industry trends

**Qualifications**
- University Degree required
- Good understanding of SFDC/Pardot; google analytics;
- Solid 10 years' experience as a digital marketing practitioner, preferably for small or emerging companies
- Strong awareness of marketing funnel, client journeys, understanding of different personas
- Ability to plan on a strategic level but also execute on a tactical one
- Good verbal and written communication in front of critical stakeholders, both internally and externally
- Very comfortable manipulating raw data
- Ability to take initiative, think critically, be innovative, and solve problems
- Ability to influence and lead in a very disarming manner
- Good French and English language skills
- As this position is unique to the organization, the Demand Generation Marketing Manager will need to communicate clearly in both French and English since the individual will be dealing with internal and external customers within Quebec as well as other provinces across Canada.
- Proficiency in PIM platform would be an asset

**What We Do**

SFM is an award-winning* and industry-leading distributor and go-to-market service provider for the pro audio, musical instrument, live entertainment, and media production industries. This means we help ensure that inspiring brands like Shure, QSC, Pioneer DJ, Moog, and Casio are well represented in the Canadian market. Our company began over 40 years ago with a passion for the music industry and commitment to our staff and customers, and this continues today. We owe our success to an innovative and flexible approach, as well as the strong connections we build with the people we se