Marketing Assistant

**HEY YOU, YES YOU.**

We are always looking for the right people to join the Colada Marketing team. We are actively creating a collaborative space for individuals to fully thrive in their specialities. We believe that our unique backgrounds allow us to approach each project with diverse ideas and are committed to creating an inclusive and diverse workplace with equal opportunity.

We are currently seeking a Marketing Assistant that is ready to hit the ground running in our fast-paced, small, but mighty marketing agency. This is a hybrid position with the majority of the hours 20-25 hours/week being remote in your own space and on your own time; however, we will require some collaborative work sessions in the GTA. There is opportunity to grow with Colada in both hours and position-we are just getting started

**IT'S EASIER TO DO GREAT THINGS WITH GREAT PEOPLE.**

**WHO WE ARE**

While sitting on a beach in the Bahamas four years ago, the concept for Colada Marketing was born. At the time both Kyle and I were working for separate marketing firms, but had the shared realization: Marketing agencies need to be simplified. Often business owners are bogged down with cryptic reports and hidden costs when finding a marketing solution should be as simple as sipping a pina colada on a beach. Once the concept was decided, we began considering the contradicting complexities of a pineapple. Ultimately deciding to simplify the fruit into just two shapes: a teal rectangle and a yellow oval. I quickly drew up a mock logo before we headed on a plane home. The pineapple symbolizes welcome, warmth, friendship and hospitality-all qualities extremely important to Colada Marketing.

January 2021, we officially launched Colada into the digital world. Over the last few years, we have quickly grown and have helped our clients in the beauty, wellness and medical industries do the same. We feel very fortunate to be at the point in our business to expand our team and are looking to do so with the right people. To learn more about us and our marketing backgrounds, head on over to our website.

**WHO YOU ARE**

We strive to create a **transparent** workplace that surrounds our team with support and encouragement to exceed both professionally and personally. You are always reading and truly enjoy personal development books during your weekends and spare time.

We offer flexible hours, remote options and the opportunity to be an **infinite learner** through our workshops and internal professional development initiatives. We believe in providing a healthy work-life balance based on trust. You share in our values and currently have health and fitness goals outside of work.

**WHAT YOU'LL DO**

We are a small marketing agency, which means you can expect to do a little bit of everything, making this position perfect for those early in their careers trying to determine their niche. Some of your tasks and responsibilities will include, but aren't limited to:

- Assist in the creation and implementation of detailed social media strategies across various platforms, including Meta, TikTok, YouTube, and GMB.
- Compose engaging, SEO-friendly short and long-form copy that captures a variety of distinct brand voices.
- Actively manage and engage with several social media communities by interacting with relevant content and joining conversations to foster brand loyalty and boost brand awareness.
- Monitor and respond to online reviews, ensuring a positive costomer experience and addressing any negative comments promptly and professionally.

**WHAT YOU BRING**
- A Bachelor's degree in Journalism, Marketing, Communications, or a related field. Equivalent experience may be considered.
- Outstanding written and spoken communication talents are a must, along with a discerning eye for detail. Additionally, it's vital to have a gift for adapting your style and tone of communication, making it a perfect fit for various platforms and diverse audiences.
- Demonstrated organizational and time management skills are essential, with an emphasis on the ability to multitask and prioritize tasks effectively.
- A strong understanding of social media platforms, their unique features, and the best practices for content engagement is crucial.
- Basic graphic design skills with tools such as Canva or Adobe, would be advantageous.
- Above all, a willingness to contribute wherever necessary in our rapidly evolving business environment is essential-bring your creativity

**HOW TO APPLY**

We can't wait to get to know YOU Please send your cover letter and resume to myself and Kyle at via Isarta. Instead of copying and pasting our names on your run-of-the-mill cover letter, let's keep it casual and human (let's avoid ChatGPT copy for this one). Tell us about what you like to do in your spare time and what your career goals are. While we'd like to find an individual who can help us grow the business long-term, we don't expect to be your final destination. Just as our early men