Marketing Assistant

**Job Type**: Part-time/Full Time Permanent
**Pay**: $30.00-$40.00/hour
**Expected Hours**: 25-40 per week
**Work Location**: Hybrid remote in Bowmanville, ON L1C 5R2
**Expected start date**: As soon as possible

**HEY YOU, YES YOU.**

We are always looking for the right people to join the Colada Marketing team. We’re actively creating a collaborative space where individuals can fully thrive in their specialties. We believe that our unique backgrounds allow us to approach each project with diverse ideas and are committed to building an inclusive and welcoming workplace with equal opportunity.

We are currently seeking a **Marketing Assistant** who’s ready to hit the ground running in our fast-paced, small-but-mighty marketing agency. This is a **hybrid position** starting at **25+ hours per week**, with potential for **full-time** in the immediate future. While most hours can be completed remotely and flexibly, we’ll require you to work in-person with us in Bowmanville for onboarding and some ongoing collaborative sessions. (Yes, our office is in our home—we don’t have a dog, but we _do_ have a young baby, so you’ll need to be comfortable with a little background noise and a laid-back, real-life work environment.)

We’re hiring **immediately** (as of June 10), so if this sounds like your kind of role, don’t wait to reach out. We’re excited to meet the right person.

**IT’S EASIER TO DO GREAT THINGS WITH GREAT PEOPLE.**

WHO WE ARE

While sitting on a beach in the Bahamas four years ago, the concept for Colada Marketing was born. At the time, both Kyle and I were working for separate marketing firms but had the shared realization: marketing agencies needed to be simpler. We wanted our clients to feel empowered—not overwhelmed—with cryptic reports and hidden costs. The pineapple in our logo? It symbolizes welcome, warmth, friendship, and hospitality—qualities we carry into everything we do.

Since officially launching in January 2021, we’ve helped clients across the beauty, wellness, and medical industries grow their brands—and we’ve grown right along with them. We’re ready to expand our team and are looking to do so with the right people. Want to know more? Check us out.

**WHO YOU ARE**

You’re passionate about building brands through great content—and you understand how strategy, data, and design work together to drive real results. You love to learn, you read marketing blogs for fun, and you’re the kind of person who notices when a CTA could convert better. You’re as comfortable writing Instagram captions as you are interpreting a traffic drop in Google Analytics.

We offer flexible hours, room to grow, and professional development support through team learning, mentorship, and shared resources. You bring the ambition and accountability. We’ll bring the opportunity.

**WHAT YOU'LL DO**

We’re a small agency, so you’ll get to wear multiple hats—but your core focus will be **content creation, strategy, and brand development**. You’ll also bring a strong **analytical mindset** to help us track what’s working and where to optimize.

Your day-to-day could include:

- Planning, drafting, and scheduling content across various platforms including Meta, TikTok, YouTube, and GMB
- Writing engaging, SEO-optimized content—from social captions to landing pages to blog posts—that adapts across client voices and industries
- Supporting PPC campaigns (Google and Meta): writing ad copy, assisting with targeting, tracking results, and reporting on performance
- Maintaining and updating WordPress websites, including formatting pages, managing plugins, and publishing content
- Implementing SEO strategies: writing metadata, performing keyword research, and contributing to content audits
- Reviewing and interpreting website and campaign analytics (Google Analytics, Meta Insights, etc.) to understand user behavior, traffic flow, funnel performance, and lead conversions
- Helping optimize landing pages and content based on conversion data
- Monitoring and engaging with social media communities, managing online reviews, and participating in relevant online conversations

**WHAT YOU BRING**
- A degree in Journalism, Marketing, Arts, Communications, or a related field (or equivalent experience—we care more about your skills than your diploma)
- 5+ years of digital marketing experience, ideally in an agency or fast-paced setting
- Excellent writing skills and the ability to match tone and voice across industries
- A foundational understanding of digital analytics (Google Analytics, UTM tracking, etc.) and how to interpret data to drive content and campaign decisions
- Comfort with WordPress and basic web troubleshooting
- Familiarity with PPC platforms like Google Ads and Meta Business Suite
- Experience with SEO tools and techniques (metadata, keyword research, content strategy)
- Bonus: Basic graphic design experience with Canva or Adobe
- Strong organization and project management skills—you’re reliable and able to juggle multipl