Marketing, Content

**About Us**:
Volt Raceway is the premier destination for entertainment and excitement in Ontario, featuring the largest indoor go-kart track in the region. Beyond thrilling races, Volt Raceway offers a comprehensive experience with Eddie’s Restaurant & Bar, an exhilarating axe-throwing area, a lively pool hall, and a state-of-the-art arcade.

**Job Overview**:
In this role, you'll be at the heart of our brand—creating engaging content, managing our social media presence, and supporting marketing campaigns that drive excitement and visibility for Volt Raceway.

You’ll collaborate closely with the Customer Experience and Events team to help bring our promotions, events, and experiences to life online and in print. From writing sharp captions to designing eye-catching graphics, your work will help us connect with our community and grow our audience.

This role is perfect for someone with a passion for digital storytelling, a strong sense of brand voice, and a good eye for design. If you're ready to bring big energy, creative ideas, and a love for fast-paced fun—we want to hear from you

**Key Responsibilities**:
**Content and Social Media Management**:

- Contribute to the development and execution of a social media strategy that reflects Volt Raceway’s brand voice and marketing objectives.
- Plan, create, and schedule engaging content across all social platforms to ensure a consistent and compelling online presence.
- Monitor and analyze social media metrics to refine content strategies and improve engagement and reach.
- Actively engage with the online community by responding to comments, identifying content trends, and fostering brand interaction.
- Oversee and maintain the Volt Raceway website, including product listings, updating content and imagery, and enhancing overall user experience.
- Monitor and analyze social media performance metrics to evaluate content effectiveness, identify trends, and guide future strategy for improved engagement and reach.

**Event Marketing and Support**:

- Collaborate with the Customer Experience and Events Manager to develop marketing plans for events.
- Coordinate with vendors and suppliers to ensure successful event execution.
- Create and manage event-specific marketing materials and campaigns to maximize attendance and engagement.
- Reach out to businesses to promote Volt Raceway and explore advertising opportunities.
- Act as the face of Volt Raceway in sales presentations and community events.

**Marketing Strategy and Implementation**:

- Contribute to the development and implementation of marketing strategies that support Volt Raceway’s business goals.
- Assist in the planning and execution of marketing campaigns across various channels, including digital, print, and social media.
- Support the monitoring and analysis of marketing performance metrics to help refine strategies and improve ROI.
- Provide input on marketing budgets and support cost-effective execution of strategies.

**Brand Management**:

- Support the implementation of brand guidelines to ensure consistency across all marketing materials and communication channels.
- Assist in reviewing marketing and promotional materials to ensure alignment with established brand standards.
- Help execute loyalty programs designed to increase customer retention and engagement, following direction and strategy set by management.

**Tools & Platforms**:

- Proficiency in Adobe Creative Suite, Canva, Meta Business Suite and WordPress.