Digital Marketing Manager

**Job Title**: Digital Marketing Manager
**Location**: Scarborough Village Physio & Chiro and Proactive Health and Performance
**Reports To**: Regional Manager
**Department**: Marketing / Communications

**Position Overview**:
**Key Responsibilities**:

- **Website Management & Development**:

- Oversee the design, development, and maintenance of the clinic's website, ensuring it is user-friendly, mobile-optimized, and updated regularly with fresh content (e.g., blog posts, patient testimonials, service updates).
- Improve website functionality, ensuring fast load times and a seamless user experience.
- Ensure all clinic services are clearly displayed on the site and that patients can easily access essential information and book appointments online.
- **Digital Advertising (Google Ads & Paid Campaigns)**:

- Create, manage, and optimize Google Ads campaigns to generate leads and increase brand visibility.
- Track and analyze key metrics such as click-through rates (CTR), conversion rates, and return on investment (ROI) for paid ad campaigns.
- Collaborate with the clinic's leadership to establish advertising budgets, determine target audiences, and track the effectiveness of all ad campaigns.
- **Social Media Management**:

- Develop and execute a content strategy for the clinic’s social media platforms, including Facebook, Instagram, and LinkedIn.
- Create engaging content (e.g., posts, stories, videos, etc.) that promotes the clinic’s services, patient success stories, and health tips.
- Engage with followers by responding to comments, messages, and inquiries in a timely manner.
- Track performance metrics on social media and adjust strategies to improve engagement and reach.
- **Graphic Design (Photoshop)**:

- Design eye-catching ads, flyers, banners, and other digital content that align with the clinic's branding and messaging.
- Ensure that all marketing materials are aligned with clinic branding guidelines and effectively communicate key messages.
- **SEO & Content Strategy**:

- Conduct keyword research and optimize website content for search engines (SEO), aiming to increase organic traffic.
- Collaborate with the team to create and publish content that enhances the clinic’s SEO strategy, including blogs, patient stories, FAQs, and service pages.
- Monitor website performance using Google Analytics, adjusting content and strategies to enhance search engine rankings and engagement.
- **Analytics & Reporting**:

- Working with KPI's and helping build out metrics for the company as a whole
- Use Google Analytics, Google Ads, and other marketing tools to generate actionable insights and recommendations for improvement.
- Regularly report progress and results to the Clinic Manager and leadership team.

**Skills & Qualifications**:

- **Experience**:

- Proven experience (3+ years) in digital marketing, ideally in a healthcare setting (e.g., physiotherapy, chiropractic, or wellness).
- Strong proficiency in **Google Ads**, including campaign setup, optimization, and analysis.
- Experience with **website development**, particularly using platforms like WordPress, Squarespace, or other CMS tools.
- Proficiency in **Photoshop** or other graphic design software to create marketing materials, ads, and social media content.
- **Technical Expertise**:

- Strong understanding of **SEO** (Search Engine Optimization) best practices and tools for keyword research, content optimization, and tracking.
- Experience with **Google Analytics** to monitor website performance, track conversions, and optimize campaigns.
- **Creative & Analytical Skills**:

- Strong creative skills with an ability to design visually engaging content for digital and print media.
- Ability to think critically and analyze data to improve marketing strategies and drive ROI.
- Attention to detail and ability to multitask in a fast-paced environment.
- **Communication & Collaboration**:

- Excellent communication skills to collaborate with internal teams, such as physiotherapists and clinic management, to ensure marketing efforts align with clinic goals.
- Ability to communicate complex ideas in a simple, actionable way to both technical and non-technical stakeholders.
- **Bonus Skills**:

- Knowledge of **Facebook Ads** and other paid social media platforms.
- Experience in video editing and creating video content for social media.
- **Why Join Us?**

At Bond Management, we offer a collaborative and supportive work environment where your skills can make a real impact on the lives of our patients. As a **Digital Marketing Manager**, you'll have the opportunity to be creative, implement your ideas, and see measurable results. We value innovation, teamwork, and continuous learning, and we’re excited to welcome someone who shares our passion for providing exceptional care.

**Job Types**: Full-time, Part-time

Pay: $20.00-$22.50 per hour

Expected hours: No more than 40 per week

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday

Work Location