Digital Marketing Manager

Wärtsilä Energy leads the transition towards a 100% renewable energy future. We help our partners to accelerate their decarbonisation journeys through our market-leading technologies and power system modelling expertise. These cover decarbonisation services, future-fuel enabled balancing power plants, hybrid solutions, energy storage and optimisation technology, including the GEMS Digital Energy Platform.

Did you know Wärtsilä has delivered 79 GW of power plant capacity and more than 130 energy storage installations in 180 countries around the world?

In this fast changing world of energy, we are constantly on the lookout for future-oriented talent to join our team and to work towards enabling sustainable societies through innovation in technology and services - together. Want to join the ride?

Are you an experienced digital marketing professional ready to build and lead the digital marketing function for a dynamic and growing global business?

Join Wärtsilä Energy Storage for an exciting opportunity to shape our online presence and drive growth for our energy storage business We are seeking a Digital Marketing Manager to spearhead the development and execution of all global digital marketing initiatives.

This role will be pivotal in establishing our digital footprint, enhancing brand visibility, and driving customer engagement through all digital channels.

Reporting to the Global Marketing Director, you will be the lead digital specialist on the team, responsible for building and executing the digital marketing strategy from the ground up. You will work closely with stakeholders across the organisation - from regional leaders to engineers and the product team - to craft compelling digital narratives, create impactful online content, and develop digital sales enablement tools that drive lead generation and business growth.

We are looking for a highly motivated, creative, and results-oriented individual who thrives in a fast-paced environment and is comfortable taking ownership of the digital marketing function.

Attention to detail, a highly organised personality, and the ability to grasp and translate technical concepts are crucial.

The preferred location for this position will be in Helsinki, Finland and it will be a hybrid role. We will also consider digital marketing specialists in Toronto, Canada or Mexico City, Mexico.

We will not be relocating candidates. You must have existing work permissions for one of these locations.

What will you be doing?

• Develop and execute a comprehensive digital marketing strategy to drive awareness, adoption, and revenue growth for Wärtsilä Energy Storage products and services across all verticals and global markets.
• Work effectively and independently to manage multiple projects and initiatives in parallel. Ability to quickly adapt to and communicate changes in program schedules and priorities.
• Establish and measure Key Performance Indicators (KPIs) specific to digital channels to assess the effectiveness of marketing programs (e.g., website traffic, conversion rates, lead generation, social media engagement).
• Utilise analytics tools (e.g., Google Analytics, etc.) to monitor and report on the performance of our website and various digital campaigns, providing actionable insights for continuous improvement.
• Plan, implement, and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and social media channels to maximise ROI.
• Develop and implement effective email marketing sequences to nurture leads and drive conversions.
• Lead social media strategy and content creation + publication, ensuring brand consistency and audience engagement across platforms.
• Manage and optimise the company's website to ensure an exceptional user experience and drive organic traffic through effective SEO practices.
• Collaborate closely with the rest of the marketing team and external resources (as needed) to execute GTM campaigns and vertical-specific digital campaigns, including web copy, webinars, online presentations, articles, whitepapers, blog posts, social media content, and email sequences.
• Support development of the business unit's intranet pages and ensure content is up to date.
• Guide and advise on emerging digital marketing trends, tools, and best practices to maintain a competitive edge.
• Develop and maintain a digital marketing budget, ensuring resources are allocated effectively.

We are looking for you to have some/all of these:

• Minimum 5+ years of experience in digital marketing with a proven track record of driving measurable results.
• Demonstrated experience in key digital marketing areas such as email marketing, website development/management, SEO/SEM, content marketing, and social media marketing.
• Proficiency in digital marketing tools and platforms, including Google Ads, email marketing platforms such as Pardot, and SEO tools. Familiarity with HTML/CSS and content management systems (e.g., WordPress).
• Experience working with cross-functional teams in matrixed organisations.
• Experience building relationships with and influencing internal and external stakeholders.
• Proven history of creating effective digital marketing programs. Strong analytical skills and experience using data to inform decisions and improve campaign performance.
• Experience with Salesforce, Pardot, Google Analytics, Google Ads, social media advertising platforms, and other automation tools.
• Experience supporting account-based marketing initiatives.
• Ability to adapt and react to rapidly changing conditions and business requirements.
• Flexibility to work across global time zones.
• You bring an entrepreneurial spirit with a desire for learning. You thrive in a fast-paced environment and are ready to be hands-on and decisive.

Bonus Points:

• Bilingual, trilingual, or more
• Experience with our current tech stack tools a plus - Brightedge, Sitefinity, Salesforce - but do not discount yourself if you are experienced with other tools.
• Experience working in the energy industry preferred but not required.
• BA/BS or international equivalent, MA/MS/MBA is considered a plus.

Next steps:

• The only accepted method of application is via our careers portal using the link below.

Why you and us?
You are valued – as your true self. At Wärtsilä YOU matter. We value diversity and are committed in supporting inclusive work community. Your growth is supported. We believe in continuous learning & teamwork. Wärtsilian community has your back when it comes to development opportunities – so you can develop beyond your potential.

You get to make a difference. Innovation and sustainability are important for us. Every day, we - Wärtsilians - put our hearts and minds into enabling sustainable societies through innovation in technology and services into reality.

Contact:
Does this sound like the job for you? If yes, submit your application before the deadline through our Careers portal. Applications submitted via email or through recruitment agencies will not be considered. Our recruiting tool recognizes the time zone where the job ad has been published and closes the application period according to the same time zone. We will be conducting interviews with qualified candidates throughout the process and aim to keep you informed along the way.

The timeline for the recruitment process will be the following:

• Reviewing applications until 04 December 2025.
• First round of interviews between 08 December and 14 December 2025.

For further questions please reach out to Jason Crouch, Talent Partner through email at with any questions related to this position (only for questions from direct job applicants, applications through email or offers of support from Agencies will not be recorded or responded to).

Last application date: 04/12/2025

At Wärtsilä we value, respect and embrace all our differences, and are committed to diversity, inclusion and equal employment opportunities; everyone can be their true self and succeed based on their job-relevant merits and abilities.

Please note that according to Wärtsilä policy, voluntary consent for a security check may be required from candidates being considered for this position, depending on the applicable country.

This is Wärtsilä
Wärtsilä is a global leader in innovative technologies and lifecycle solutions for the marine and energy markets. Our team of 18,300 professionals, in more than 230 locations in 77 countries, shape the decarbonisation transformation of our industries across the globe. Read more on