CRM Coordinator

2 days ago

Markham, Canada Shiseido Full time

**Brands**:Shiseido, Clé de Peau Beauté, NARS, Drunk Elephant & Designer Fragrances

**Company overview**

Shiseido was founded in 1872 as Japan’s first Western-style pharmacy in the upscale Ginza district of Tokyo and is one of the oldest cosmetic companies in the world. With over 140 years of dedicated service, superior products and unparalleled technology, Shiseido’s mission is to identify new, richer sources of value and use them to create beauty in the lives and cultures of those it serves.

At Shiseido, we hold a traditional Japanese value of “Omotenashi”, the spirit of welcoming and care that cannot be translated in words. Through this spirit, we practice thoughtfulness, dedication to the needs of others and meticulous attention to every aspect of our products and service.

**Job purpose**

The CRM Coordinator role (12 month contract) supports and contributes to the delivery of profitable, long-term customer relationships that increase our customer lifetime value and provide incremental sales across the Shiseido brand portfolio, Clé de Peau Beauté, NARS, Drunk Elephant & Designer Fragrances.

This role is responsible for the coordination of customer-centric marketing programs across all channels including brick and mortar, e-commerce, e-retail and paid media.

**Key Tasks**:
**Customer Relationship Management - Acquisition & Customer Experience**
- Creation of Business Requirement Documents (BRDs) to support CRM campaign execution including developing, testing, and optimizing omnichannel marketing communications to deliver customer retention and brand loyalty
- Creation of marketing briefs for CRM asset development
- Creation of social trafficking sheets to support the execution of lead generation campaigns, contributing to overall data acquisition goals
- Collaboration with CRM agency to ensure successful campaign deployments
- Editing of creative assets in Photoshop as required; upload and maintenance of asset library for agency partner usage _(Prior Photoshop experience required)_
- Trafficking copy for French translation for various campaigns
- Tier 2 customer care support as required

**Reporting**
- Maintain monthly CRM campaign reports by brand.

**Upholding the Shiseido Corporate and Brand Values**
- Representing the brand image and upholding the brand values and standards in corporate and public settings
- Communicating the Shiseido story and corporate culture
- Positive and cooperative attitude to be proactive, reactive and creative problem-solving abilities to evolve with market conditions

**Qualifications**
- Experience in digital marketing, e-commerce a plus
- Ability to work in a fast-paced environment with a sense of urgency and strong prioritization skills
- Strong written & verbal communication skills along
- Ability to multi-task, set priorities and manage time effectively
- An eagerness to work in a data-focused role
- Genuine passion for beauty and openness to new ideas

**Direct reports**
- None

**Job Type**: Fixed term contract
Contract length: 12 months

Schedule:

- Monday to Friday

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