E-commerce Creative, Merchandising Specialist

American Tall is a thriving e-commerce brand, dedicated to producing world-class quality clothing for tall men, and women, up to 7’1. Founded by a father and son duo in 2015, the business has grown to a level that seemed almost unimaginable just a few years ago and is now a leading brand in the tall community. The growth can be attributed to the excellent leadership team and family values that drive the business - respect, passion, support, and empowerment.

We believe the best ideas come from a diverse group of people. This is a special opportunity to join an innovative business with tremendous upside, and a work culture built on the foundation of respect, inclusiveness, and continued learning.

We are seeking a creative, passionate and fashion-savvy **E-commerce Creative, Merchandising Specialist**with an understanding of apparel fabrics, silhouettes, styling and fit, to join our team. Reporting to the Senior E-commerce Manager, this role is responsible for developing and executing merchandising and content strategies that enhance the customer journey and align with the brand’s vision. With a focus on collaboration, you will work closely with cross-functional teams, including Marketing, Creative, Merchandising & Design, to elevate product presentation and storytelling on our online store, while proactively identifying opportunities to improve the site experience and meet key performance goals.

**Job Duties and Responsibilities**:

- Merchandising and Content Strategy:

- Develop and execute digital merchandising strategies to optimize website content, navigation, taxonomy, sorting rules, and product placement.
- Collaborate with Design, Merchandising, and Creative teams to curate storytelling for collections and products, ensuring alignment with the brands vision and intentionality.
- Enhance PLPs (collection pages) and PDPs (product pages) to provide customers with guidance, context, and inspiration, setting a new standard for customer engagement.
- Product Placement and Visibility:

- Monitor product performance using metrics like conversion rates, prioritizing high-conversion products to increase visibility and drive sales.
- Analyze customer behaviour and recommend strategies to refine collection layouts and product sequencing.
- Customer Education and Experience:

- Lead initiatives to enhance product storytelling, ensuring the online experience matches the quality and depth of an in-store experience.
- Assist in creating robust educational content that helps customers understand product fit, fabrics, and styling while showcasing the thoughtfulness behind each piece.
- Performance and Optimization:

- Recommend & execute A/B testing strategies to refine merchandising approaches and improve customer engagement.
- Perform regular and thorough market research, monitoring what others in the space are doing and identifying trends in digital merchandising, aesthetics and website functionality that we can leverage to enhance our online customer experience.
- Cross-Functional Collaboration:

- Partner with the Senior E-commerce Manager to align site strategies with broader business objectives.
- Act as an extension of the merchandising team, developing a deep understanding of the assortment, including the key items, collections and stories that they want to tell each season.
- Work with Creative and Design teams to secure the content and assets needed for storytelling and site merchandising initiatives.
- Align with Marketing to ensure merchandising strategies support campaign priorities and seasonal initiatives.

**Experience, Education and Qualifications**:

- Bachelors degree in fashion, merchandising, marketing, or a related field preferred.
- Minimum 5+ years of experience in digital merchandising, e-commerce, or a related field, preferably within the fashion/apparel industry.
- Strong creative instincts and an eye for visual storytelling, with a demonstrated understanding of apparel, including fabrics, silhouettes, fit, and styling.
- Experience executing independently while proactively identifying opportunities for improvement and innovation.
- Exceptional communication and collaboration skills, with a track record of working effectively in cross-functional teams.

**Knowledge, Skills and Attributes**:

- A creative storyteller who understands how to connect product features with customer needs and aspirations.
- Analytical mindset with the ability to leverage data to inform and refine merchandising strategies.
- Deep appreciation for apparel design and the ability to communicate the craftsmanship and intent behind each product.
- Collaborative team player who thrives in a cross-functional environment and can build strong relationships with merchandising, creative, and e-commerce teams.
- Exceptional organizational skills, able to prioritize tasks and manage competing deadlines.

**Why Join Us?**

At American Tall, we take care of our employees and strive to create an environment where you can flouri