Marketing Officer

Under the direction of the Manager of Marketing & Branding, this position acts as a resource to the Manager of Marketing & Branding and is responsible for developing and implementing marketing communication plans and campaigns with emphasis on brand strategy, creative, and budget management for their assigned client groups. The Marketing Officer will develop small scale strategies in-house, including marketing plans, related design work and execution of the plan including plans for City of Winnipeg owned media channels such as web and social media.

This position will support the Manager in the development of communication/advertising goals and objectives, development and implementation of marketing/communication strategies, evaluation of advertising/communication programs; providing special event support.

**As the **_Marketing Officer (Under Review)_**_, _**you will**:

- Develop and implement marketing communication strategies, advertising plan and marketing requests for client groups/Departments.
- Develop, create, implement, and evaluate advertising, promotion and communication plans and strategies in consultation with key client contacts, internal team members and external partners.
- Ensure the City of Winnipeg’s corporate brand and image is consistent with guidelines as established by the Manager of Marketing & Branding.
- Develop materials such as messages, creative designs, and other elements of the branding program.
- Identify demographic/psychographic profiles of stakeholders, target markets, develops production estimates and coordinates the development and production of required materials with outside suppliers through identified purchasing and advertising, video production, and design firms.
- Ensure the timely, cost-efficient, production of materials within identified timelines and budgets.
- Develop and foster collaborative, productive working relationships with a broad range of internal and external clients; essential to the effective marketing and advertising of programs, services, and initiatives including with outside suppliers, including advertising agencies, design firms, print companies, advertising specialty firms, media, signage companies, and others to ensure familiarity with existing resources and rapidly evolving technologies.
- Consult with client department executive staff to identify marketing and advertising goals and objectives, and develops, implements and evaluates advertising programs to meet identified goals and objectives.
- Establish and maintain an ongoing, effective relationship with key client department contacts, by building trust in responding to client needs.
- Coordinate and supervise the activities or outside suppliers in developing, executing, and evaluating advertising programs and campaigns.
- Identify and understand complex and sensitive public issues that may have impact on the development and implementation of marketing communication strategies.
- Interpret and analyze complex background material such as media releases and consultants reports to select the most relevant and appropriate information for the target audience(s).
- Advise client contacts on appropriate methods of communicating program and policy initiatives in a manner consistent with Department/City policies.
- Maintain flexibility to adapt existing marketing communications strategies to unanticipated changes to City policy and/or direction.
- Establish an effective balance between responding to the City’s position and creating marketing communications strategies that are effective in conveying their message(s) to target audiences.
- Attend, present, and represent the City of Winnipeg at trade show displays and orchestrating display activities, contests, promotional events, award ceremonies, trade missions, video presentations and official openings. Efficient event management is essential to managing budgets and coordinating the myriad of details necessary to a successful event.
- Coordinate market research needs, objectives, methodology, and execution which is necessary in the development of an effective advertising campaign due to the increasing complexity of products, consumers, and the marketplace and that the financial penalty of failure can be substantial, research is often necessary to accurately identify consumer needs and wants.

**Your education and qualifications include**:

- Bachelor’s Degree or diploma in Public Relations, Graphic Design, Creative Communications, Marketing or Advertising or a related discipline, or an equivalent combination of education, training, and experience in the field of marketing/advertising/graphic design may be considered.
- Experience in video production for web/social media.
- Experience in brand development and management, development of marketing communication plans and advertising.
- Experience using current communications/social trends and technologies such as Twitter, Instagram, Facebook, Linkedin, etc.
- Experience in graphic design.
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