Google Ads Specialist

3 days ago


Mississauga, Canada Ultimate Coders Full time

**Job Summary**

**Duties**
- Plan, create, and manage effective **Google Ads** campaigns across various platforms (Search, Display, Shopping, Video, Performance Max).
- Conduct in-depth keyword research and competitor analysis to optimize ad performance.
- Design and implement split tests for ads and landing pages.
- Monitor campaign KPIs and create performance reports with actionable insights.
- Adjust bids, budgets, and targeting to improve ad rank and return on ad spend (ROAS).
- Stay ahead of changes in Google Ads policies and best practices.
- Collaborate with internal teams to align Google Ads strategy with client goals and broader marketing initiatives.

**Qualifications**

**2+ years** of experience managing Google Ads campaigns.
- **Google Ads Certification** is a must.
- Proficiency in Google Analytics, Tag Manager, and Data Studio for tracking and reporting.
- Strong analytical mindset and experience optimizing for conversions, CPL, and ROAS.
- Ability to craft high-converting ad copy and work closely with creative teams for visuals.
- Experience with landing page optimization tools (e.g., Unbounce, Instapage) is an asset.
- Knowledge of remarketing strategies, eCommerce ads, and SEO is a plus.
- Excellent communication, time management, and organizational skills.

**Job Type**: Part-time

Pay: $18.00-$21.00 per hour

Expected hours: 20 per week

Flexible language requirement:

- French not required

Schedule:

- Monday to Friday
- Weekends as needed

Ability to commute/relocate:

- Mississauga, ON L5N 6B8: reliably commute or plan to relocate before starting work (preferred)

Work Location: In person


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