Digital Marketing

We are seeking an experienced and performance-driven Digital Marketing & Content Manager to lead the optimization and management of our digital presence across four distinct brands. This is a critical role responsible for ensuring our websites are consistently updated, discoverable, and delivering measurable results in traffic, lead generation, and conversion.

This role reports directly to Anum Rahiman, Director of Growth, and is expected to collaborate with cross-functional teams, manage external vendors, and take complete ownership of web performance as well as content creation and management.

**About Us**:
A&A Customs Brokers
Website:
With over 45 years of expertise, A&A specializes in serving large and enterprise clients, navigating complex customs requirements to ensure smooth, compliant cross-border transactions.

BorderBuddy Customs Brokers
Website:
BorderBuddy caters to individuals, SMBs, and e-commerce clients, offering simple, fast, and digital-focused customs clearance solutions, backed by expert guidance.

Zipments
Website:
Our trade tech SaaS platform empowers businesses with tools for cross-border shipping, including HS classification, duty and tax calculation, and invoice automation. Zipments is a growing startup in the trade technology space.

Borderlineups
Website:
Border Line Up provides real-time border wait times and live camera feeds across the lower mainland

**Role Overview**

You will:

- **Own and manage all corporate websites** — lead strategy, updates, optimization, and performance tracking for all four brand sites, ensuring they are accurate, discoverable, fast, and aligned with business goals.
- **Own creating and managing all website and social content** — write, edit, and publish compelling content that maintains a consistent brand voice across all digital channels.
- **Own the measurement and analytics of web performance** — report on rankings, funnel flows, conversions, and lead generation using tools such as Google Analytics 4, Search Console, SEMrush, and Ahrefs.
- **Own our social media presence** — plan, schedule, and execute strategies for growth, engagement, and lead generation across platforms.
- Manage vendor relationships and ensure website and marketing strategies are aligned with broader business goals.

This is an individual contributor role with full ownership of web, SEO, and social performance management. No direct reports.

You will also be responsible for driving lead generation initiatives tailored for BorderBuddy, A&A, and Zipments users.

**Key Responsibilities**:

- Own and Manage All Corporate Websites
- Lead strategy, updates, optimization, and performance tracking for four websites (A&A, BorderBuddy, Zipments, and BorderLineups), ensuring they are accurate, discoverable, fast, and aligned with business goals.
- Content Ownership Across Web and Social
- Create, manage, and optimize written and visual content for web pages, blogs, and social platforms, maintaining a consistent brand voice across all channels. Ensure site content is regularly updated, accurate, SEO-optimized, and indexed by search engines and AI platforms (e.g., ChatGPT).
- Own the Measurement and Analytics of Web Performance
- Use Google Analytics 4, Search Console, and SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog) to monitor traffic, rankings, conversions, and funnel performance. Generate performance reports and proactively identify and implement CRO (conversion rate optimization) strategies.
- Own Our Social Media Presence
- Build and execute social strategies for all brands. Plan, schedule, and publish content. Track engagement, grow reach, and align social efforts with lead generation and marketing campaigns.
- Drive SEO and LEO Performance
- Implement technical and on-page SEO strategies, manage schema markup, improve page speed, and optimize for local discoverability to increase organic visibility and traffic.

Lead Vendor and Partner Coordination
- Oversee third-party vendors (e.g., Google Ads agencies, freelancers) and collaborate with in-house teams for design and execution support. Coordinate digital performance efforts through platforms like Salesforce, Google Tag Manager, Mailchimp, and automation tools such as Zapier or Airtable.
- Align Website, Content, and Social Strategies
- Ensure consistency and reinforcement across digital channels by aligning website updates, content creation, and social media strategies with broader marketing and business goals.
- Define Success Metrics and Report Progress
- Establish and communicate KPIs for SEO, web performance, content, and lead generation. Report regularly on progress and outcomes to leadership.

**Job Requirements**
- Minimum of 3-5 years of experience in web management and SEO, preferably in a performance-driven B2B environment
- Demonstrated expertise in Google Analytics 4, Google Search Console, and industry-standard SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog)
- Strong understanding of technical SEO, local