Growth Marketing Specialist

**The Role** We'd like you to conduct an experiment. Log on Twitter. Search "dbrand marketing". Open a new tab. Search "[your company's name] marketing". Compare and contrast the results. Our brand promise is simple: "It's not a product. It's a culture." That's a lot more than a catchphrase -- it's core to everything we do. Whether we're sending content creators birthday cakes with baked-in phones, roasting beggarson social media, nuking PETA, or creating a mini-documentaryof a customer getting our logo tattooed on their leg, we're in the business of building a brand experience first, and delivering (world-class) products second. In return, we’ve amassed a cult. That, and access to a lot of wallets. We won't lie: it's a pretty sweet deal. Our marketing machine is one of our most powerful tools when it comes to spreading the good word of dbrand to the unwashed masses. We're looking for a Growth Marketing Specialist who can supercharge that machine. Whether they're developing and maintaining ad campaigns, coordinating with our creative team for assets, or finding methods to further improve our gold-standard CPA and CLV rates, the Growth Marketing Specialist retains a singular focus: evolve the cult. If that doesn't sound like your kind of job, save us all some time and close the tab. The job isn't right for you. If, on the other hand, you're the sort of analytical and motivated individual that we're looking for -- possessing razor-sharp judgment and a knack for critical thinking -- you should keep reading. "dbrand marketing" and "[your company's name] marketing" might end up being identical search queries. **The Environment** Still here? Excellent. dbrand thrives where other eCommerce companies have failed because our customers enjoy a revolutionary degree of commitment, engagement, and accessibility from us. Maintaining an internal culture of excellence, the likes of which our highly-engaged audience demands and deserves, is critical to dbrand's current and future success. Our customers deserve no less than the absolute best, and we hold every member of the team to that exacting standard. Surrounded by a diverse team that lives and breathes dbrand, the Growth Marketing Specialist is tasked with deploying and maintaining multi-million dollar marketing campaigns, managing A/B and multivariate testing across all channels, and developing innovative, cutting edge strategies for customer acquisition. Before you can get the opportunity to join our passionate, dynamic team and help us grow the cult, you'll need to prove yourself. Let’s see if you’ve got what it takes **The Characteristics** - **Agile**: You’re nimble. You’re adaptable. You thrive in an environment where priorities can change in an instant. - **Analytical**:Your decisions are driven by only one thing: data. You continue to master all the tools necessary to surface insights. - **Collaborative**: You enjoy purposeful meetings. You value the contributions and perspectives of your CEO as much as those of your colleagues. - **Curious**: You’re eager to learn new concepts and master new skills. There’s no tool that’s useless in your arsenal. - **Disciplined**: You never allow the details to slip, understanding that every bit of minutiae forms the bigger picture. - **Enthusiastic**: You exhibit a contagious passion for digital marketing. - **Innovative**: You develop new approaches to complex problems. - **Perfectionist**: You persist until the smallest detail has been optimized. Knows nothing less than 100%. - **Persistent**: You’ve never failed. You’ve only experienced speed bumps on your path to success. - **Reliable**: You live up to both verbal and written agreements. You can be trusted to work effectively, without oversight. **The Responsibilities and Qualifications** In order to make a positive impact as part of our team, your focus in this role will be to: - Build and manage Facebook, Google, and other paid campaigns, incorporating nuanced strategy, iterative testing, and customized creative assets. - Identify and execute on opportunities for new customer growth, defining messaging and conversion paths for prospective audiences. - Create content briefs to request the necessary brand and marketing assets from the internal Creative Team (ads, copy, landing page designs, brand content, etc.). - Continually iterate and improve conversion across the entire customer acquisition funnel through A/B testing and experimentation across all campaign elements. - Evaluate and recommend new ad networks and platforms (TikTok, Snap, Twitter, Reddit, Bing, etc.) to further elevate dbrand’s marketing-to-audience fit. - Own and report on key business and digital marketing results and KPIs, including ad budget distribution, conversion rate, and CPA. If you find a box that you cannot check, close the tab and find a company that expects less out of their Growth Marketing Specialists - 4+ years digital marketing experience, with at least 2