Marketing Specialist, Workbc

The YWCA Metro Vancouver is currently seeking a Marketing Specialist to generate awareness of our WorkBC Employment Services Centres delivering a range of employment supports in the Metro Vancouver region.

**Responsibilities**:

- Develop and publish engaging organic content on social media (Facebook, Twitter, LinkedIn, Instagram and YouTube) to promote our WorkBC Centres, YWCA Employment programs, and owned events
- Create and monitor paid social media campaigns (Facebook, Instagram, LinkedIn, and YouTube) to promote our WorkBC Centres, YWCA Employment programs, and owned events
- Monitor and optimize Google Display Ads campaigns.
- Produce and distribute marketing materials, such as posters and rack cards.
- Manage the planning and promotion of owned employment events, including job fairs, workshops and employer info sessions.
- Provide support for both owned events and community events, collecting and ordering material, assisting with set up/take down when necessary, and tracking registration and attendance.
- Produce monthly podcast episodes, suggesting topics, planning episodes, inviting guests, coordinating recording and managing promotion.
- Lead the video production (planning, shooting and editing) of institutional videos, Success Stories and other videos for our YouTube channel.
- Oversee and coordinate photoshoots to produce images for marketing materials.
- Develop, update and audit website content and improve SEO (Search Engine Optimization) to increase traffic and conversion.
- Produce monthly marketing reports.
- Identify media opportunities and conduct media training and media relations to generate editorial coverage.
- Support YWCA program managers with their marketing needs.
- Undertake additional tasks to support the marketing department as required.

**Qualifications**:

- Must have excellent time management and organizational skills, and multitasking ability, including adapting and shifting priorities as needed.
- Excellent oral and written English communications skills, including writing and editing.
- A proven ability to work collaboratively, as well as independently as required.
- Must have strong copywriting and graphic design skills to create advertisements and marketing materials in-house.
- Savvy in Social Media marketing and ability to use social media channels to promote employment programs and events.
- Proficient with related software such as Adobe InDesign, Photoshop and Illustrator.
- Familiar with Google Drive, Microsoft SharePoint and Excel.
- Previous experience working with an open source content management system, MailChimp and basic HTML knowledge.
- Experience with event coordination an asset.

**Work environment**: The YWCA Metro Vancouver’s WorkBC Employment Services Centres help men and women of any age find meaningful employment. The Centres offer a wide variety of job search services, including a resource library, one-to-one counselling, workshops, job placement services, community referrals and job postings.

**ABOUT THE YWCA**
This year, YWCA Metro Vancouver marks 125 years of serving our community. We recognize that Canada was founded through colonialist and racist policies, and the YWCA was established and operated during this time. We also recognize that these legacies exist in our present time and are committed to actively decolonizing our policies, programs and practices. Our vision: We boldly envision a just and equitable world for women, families and allies. Our mission: We advance gender equity alongside women, families, Two-Spirit and gender diverse people through advocacy and integrated services that help support personal, collective and economic wellbeing.
This is an exciting time for the YWCA. Join us and be part of a passionate, dedicated and impactful team

How to Apply

Livio Capalbo, Senior Marketing Manager, WorkBC
No phone calls please.