CRM Coordinator

**CRM COORDINATOR**

Who we are.

We’re America’s first jeweler - we create and manufacture jewelry for those who treasure the extraordinary that will last a lifetime.

Our team personally cares about our clients and the world around them, and we care about our team’s life-long dreams, aspirations, and career development. We strongly believe in the power of community. This is why we seek opportunities to build meaningful relationships with everyone around us, with people from all over the world. We celebrate diversity in all its forms. Backgrounds, personalities, career paths, languages. We actively innovate, learn, and share stories around the topic. We want everyone to feel welcomed and included in all we do.

**Role Overview**

BIXLERS is currently looking for a bilingual CRM Coordinator who will be responsible for the execution of effective Digital/CRM strategies and programs to build and promote BIXLERS brand in US using owned and paid media channels. Reporting into the Director of Data Analytics, this role would be responsible for building and executing Digital Marketing/CRM strategies while ensuring continuous optimization in performance through testing (creative, copy, send times, segmentation etc.). You will work for a Canadian flagship with international influence that is undergoing a major digital transformation.

You will work with peers reporting into Brand Activation Lead, Market Brand Communications, eCom, Market back office and Digital. Our goal is to offer an exceptional user experience that is perfectly integrated into our products.

Ultimately, you’ll help grow BIXLERS membership and maintain its health by managing deliverability, contact frequency and content.

You may be the right fit for us if you’re an expert at clearly communicating ideas and accepting feedback, you have a strong sense of ownership, and you’re passionate about finding optimal solutions that address both user and business needs.

To be successful in this role, you must have a working knowledge of Microsoft Dynamics CRM Suite.

**Responsibilities**:

- Develop strategies to grow the CRM database across all consumer touch points (eCom / Retail marketing, Social Media) in the Market.
- Work closely with cross functional teams to develop comprehensive plans that support brand and business goals.
- Develop strategies to grow the CRM database
- Conceptualize and launch a Market loyalty program.
- Partner with IT and external vendors (if/where required) to create the necessary technical infrastructure to support the program.
- Own all consumer data, data structure, segmentation.
- Set rules of engagement for consumer contact/direct communications in partnership with all stakeholders.
- Review the campaign dashboard for proofing and approval; Initiate ideas and tests to implement 3rd party tools in newsletter campaigns.
- Work to achieve objectives and results with short-term operational focus; Contribute indirectly to achievements of results based on specifically defined operational targets.
- Create and distribute engaging written/graphic/video contents in the form of e-newsletters, web page, blog content, and/or social media messages, SMS, etc.
- Monitor digital performance and KPI’s on a regular cadence to ensure we continually achieve and exceed targets while maintaining a positive return on our investment.

Requirements and skills
- Delivering and managing CRM programs for world-class consumer centric businesses (minimum 3 years)
- Knowledge of Microsoft Dynamics CRM Suite is a must
- Strong analytical and problem solving skills
- Proven project management experience
- Advanced user of MS Office suite
- Proficiency using Google Analytics
- Expert in Adobe CC suite
- Familiar with HTML creation
- Excellent copywriting skills
- Ability to deliver creative content (text, image, and video)
- Expert Knowledge of online marketing channels
- Fluency in French and English is mandatory

**COORDONNATEUR CRM**

Qui nous sommes.

Nous sommes le premier bijoutier américain - nous créons et fabriquons des bijoux pour ceux qui chérissent l'extraordinaire qui durera toute une vie.

Notre équipe se soucie personnellement de nos clients et du monde qui les entoure, et nous nous soucions des rêves, des aspirations et du développement de carrière de notre équipe. Nous croyons fermement au pouvoir de la communauté. C'est pourquoi nous recherchons des opportunités pour établir des relations significatives avec tous ceux qui nous entourent, avec des personnes du monde entier. Nous célébrons la diversité sous toutes ses formes. Parcours, personnalités, parcours, langues. Nous innovons activement, apprenons et partageons des histoires autour du sujet. Nous voulons que chacun se sente bien accueilli et inclus dans tout ce que nous faisons.

**Aperçu du rôle**

BIXLERS est actuellement à la recherche d'un coordonnateur CRM bilingue qui sera responsable de l'exécution de stratégies et de programmes numériques/CRM