CRM Strategy Specialist

1 week ago

Montréal QC, Canada Ubisoft Full time

Ubisoft, a leading creator, publisher, and distributor of interactive entertainment, is seeking a dynamic CRM Associate as part of its Customer Relationship Management (CRM) Group This individual will be instrumental in developing and executing CRM strategies dedicated to supporting retail marketing, including membership program initiatives. Partnering with a Marketing Manager, this individual will help develop, manage and execute campaigns and programs that enrich Ubisoft’s relationships with our gamers across various brands. If you are passionate about leveraging CRM to drive retail success, detail-oriented, and eager to contribute to the success of Ubisoft’s brands, we want to hear from you Passion for video games a plus

**What you’ll do**:

- Collaborate with Retail Marketing Managers to develop and implement CRM strategies focused on enhancing customer relationships.
- Coordinate with internal stakeholders to execute CRM campaigns for membership acquisition and retention efforts.
- Working closely with CRM operational teams, coordinate the A-Z launch of a CRM campaign using project management tools.
- Work closely with analytics team to understand and communicate CRM campaign effectiveness and performance, provide optimization opportunities and strategies for maximizing ROI.
- Be a customer advocate within Ubisoft marketing, ensuring the highest quality interactions with the customer across all CRM channels

**Qualifications** What you'll bring to the team**:

- Proficiency in data analysis and reporting, with the ability to derive insights and recommendations from CRM data.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and internal stakeholders.
- An understanding of entertainment and/or video game industry a huge plus.
- An understanding of marketing communication principles, direct marketing and best practices.
- A strong understanding of digital design principals, user experience design and deliverability best practices.
- Bachelor’s degree in a Marketing or technical field required.
- French language skills a plus.

**Additional Information**
Ubisoft’s 19,000 team members, working across more than 30 countries around the world, are bound by a common mission: enrich players’ lives with original and memorable gaming experiences. Their commitment and talent have brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come.

Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves.

When you join Ubi MTL, you discover a workplace that sparks inspiration and connection. We offer a collaborative space that provides career advancement, a host of learning opportunities, and meaningful benefits centred on well-being.

If you are excited about solving game-changing challenges, harnessing cutting-edge technologies, and pushing the boundaries of entertainment, we invite you to join us on our journey and help us create the unknown.

**At Ubisoft, you can come as you are. We embrace diversity in all its forms. We’re committed to fostering a work environment that is inclusive and respectful of all differences.

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