Marketing Manager

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

**Working Arrangement**

Hybrid

The Group Benefits Marketing team delivers innovative digital marketing focusing on health and wellness benefits and experiences that help our customers live better, healthier lives, and build strong organizations. Reporting to the Marketing Director, Digital & Experience, the Marketing Manager (Optional Benefits) will develop and execute marketing collateral and campaigns for optional member products, which include Life, Critical Illness, and AD&D. Working in close collaboration with Product, Distribution, and Technology teams, the Marketing Manager will execute innovative marketing strategies to drive the growth of these products. In this capacity, you will be a key driver in increasing member and sponsor participation in optional benefits.

**Key responsibilities**:

- collaborate closely with the Product team in the creation and delivery of marketing strategies and campaigns
- write, edit, and generate high-quality omni-channel marketing collateral for external clients
- design, develop, and deliver digital marketing content using our agency and/or design software and tools
- collaborate closely with our creative agency to ideate, conceptualize, and craft innovative and impactful creative concepts and designs
- execute new and existing marketing campaigns, ensuring alignment with targeted business metrics and objectives
- manage projects efficiently, working in a cross-functional environment while ensuring delivery deadlines met and content requirements in place
- collaborate with stakeholders to measure campaigns and report on program effectiveness

**What motivates you?**
- You obsess about customers, listen, engage and act for their benefit.
- You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
- You thrive in teams and enjoy getting things done together.
- You take ownership and build solutions, focusing on what matters.
- You do what is right, work with integrity and speak up.
- You share your humanity, helping us build a diverse and inclusive work environment for everyone.

**What we are looking for**
- execution-focused within a fast-paced environment
- strong project management skills with the ability to lead and implement initiatives
- excellent writing skills with a strong ability to build, draft, and edit written marketing collateral that is impactful and compelling
- possess an analytical mind that can measure and optimize the performance of marketing campaigns using data and insights
- familiar with the latest digital marketing trends and technologies
- positive relationship management skills at all levels of the organization
- self-starter, motivated, and critical thinker

**Qualifications**:

- university or college study in marketing, communications, media, or related field of study
- 5-7 years of experience in marketing, with at least 2 years of experience in digital marketing
- experience in developing marketing materials and strategies to sales teams to increase sales of key products
- ability to analyze data and metrics to optimize marketing campaigns and measure effectiveness
- ability to develop and implement comprehensive marketing strategies aligned with business objectives and target audience needs
- strong communication skills, including ability to translate complex technical issues into fundamental concepts
- graphic design skills with experience in Adobe Photoshop, Illustrator, and InDesign is considered an asset
- ability to work across a complex environment - both internally and externally to lead teams with multiple mandates and differing value drivers
- excellent writing, self-editing, and research skills
- proficient in Microsoft Office suite of programs (PowerPoint, Word, Excel, and Teams)
- experience in health or insurance industry is an asset

**What can we offer you?**
- A competitive salary and benefits packages.
- A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
- A focus on growing your career path with us.
- Flexible work policies and strong work-life balance. Professional development and leadership opportunities.

**Our commitment to you**
- Values-first culture
We lead with our Values every day and bring them to life together.
- Boundless opportunity
We create opportunities to learn and grow at every stage of your career.
- Continuous innovation
We invite you to help redefine the future of financial services.
- Delivering th