Marketing Manager

The
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**Marketing Manager **manages the implementation of all marketing activities for Canadian operations by working closely with both regional and global marketing teams, to align strategies and share best practices to increase brand awareness, drive sales and ultimately convert prospects. In addition, this role will coordinate with the Regional Marketing team to deliver our Transformation and Customer Insights activities for Canada. This is a marketing position with exposure to multifaceted areas of our company.

**Key Responsibilities/What You Do**:

- Responsible for managing Canadian marketing and customer retention projects as assigned.
- Leads Marketo utilization for all campaigns - to create and send customer
- Customize and proactively update print collateral, presentations, and economic content using MS Office and Adobe Suite. Proofread and edit new collateral and economic content and prepare it for distribution.
- Liaise with local translators for Canadian French copy translations of marketing collateral as needed.
- Perform routine maintenance and support on the company’s CRM (Salesforce).
- Assist with market research, reporting tasks and lead input from inbound marketing programs.
- Research and establish local partnerships with associations and others to develop host webinars, develop new content and cross-promote.
- Coordinate nationwide event marketing schedule including tradeshow and conferences, and networking/sponsorship events. Responsibilities include logistics coordination, pre-and post-event marketing/promotions, lead generation campaigns, and return on event (ROE) tracking.
- Digital marketing tasks include: updating weekly the website (Adobe Experience), creating digital content when necessary and making weekly social media posts targeting the Canadian market
- Responsible for coordinating with the Regional Market Management on the implementation in Canada of our Transformation and Customer Insight activities.
- Manage and track the Canadian marketing budget
- Manage future marketing support roles
- Manage and update bilingual website content using a content management tool (Adobe Experience Manager)

**Key Requirements/What You Bring**:

- Bachelor’s degree in Marketing, Communications, or similar discipline
- Bilingual French and English mandatory
- Marketing automation expertise, preferably Marketo
- Ability to support business decisions based on data analysis and market research
- Minimum of 2-4 years experience in Marketing, Communications, or related field
- B2B marketing experience
- Relationship management
- Project management
- Content management and scheduling
- Internal and external communications
- CRM experience (Salesforce a plus)
- Proficient with Word, Excel, PPT, InDesign, Illustrator, Adobe Suite and Photoshop
- Graphic design proficiency an asset
- Intense attention to detail with accuracy and consistency
- Capabilities in data analysis and market research
- Excellent team player motivated by a high-performance, high-energy, fast-paced team dynamic
- Excellent communicator, both verbal and written with a strong sense of initiative, innovation and Creativity

**Key Benefits/What We Offer**:

- Hybrid and flexible working model
- Group Benefit Plan
- Pension Plan
- Employee Stock Purchase Plan
- Paid time off
- Employee Recognition & Rewards
- And much more

Allianz Trade in Canada, welcomes all applicants with disabilities and accommodations are available upon request.

Allianz Trade in Canada, is an equal opportunity employer that does not discriminate on the basis of; race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status or disability.

Allianz Trade is the trademark used to designate a range of services provided by Euler Hermes.

Le
**Directeur du Marketing** gère la mise en œuvre de toutes les activités de marketing pour les opérations canadiennes en travaillant en étroite collaboration avec les équipes de marketing régionales et mondiales, afin d'aligner les stratégies et de partager les meilleures pratiques pour accroître la notoriété de la marque, stimuler les ventes et, en fin de compte, convertir les prospects. De plus, ce rôle coordonnera avec l'équipe de marketing régionale la prestation de nos activités de transformation et de renseignements sur la clientèle pour le Canada. Il s'agit d'un poste de marketing avec une exposition à des domaines à multiples facettes de notre entreprise.

**Responsabilités Clés / Ce Que Vous Faites**:

- Responsable de la gestion des projets de marketing et de fidélisation de la clientèle au Canada, selon les affectations.
- Dirige l'utilisation de Marketo pour toutes les campagnes - pour créer et envoyer des communications par courrier électronique axées sur les clients et les prospects; posséder une suite de bulletins mensuels au Canada, suivre et rendre compte des indic