B2b Marketing Coordinator

6 days ago

Montréal, Canada ZED Digital Full time

**Job Title**
B2B Marketing Coordinator (Entry-Level)

**Department**
Marketing

**Location**
Montreal

**Reports To**
Head of Marketing

**Position Summary**:

We are seeking a motivated and detail-oriented B2B Marketing Coordinator to support our
sales and marketing team in driving pipeline growth and client engagement. This entry-level role
is ideal for someone looking to build hands-on experience in B2B marketing, sales enablement,
maintaining a library of marketing and sales assets, and executing digital marketing campaigns
that move prospects through the funnel.
- **QUALIFICATIONS**:

- Bachelor’s degree in Marketing, Communications, Business, or related field
- 0-2 years of professional marketing experience (internships and co-ops welcome)
- Strong attention to detail and organizational skills
- Solid writing, editing, and formatting capabilities (PowerPoint, Word, Adobe a plus)
- Comfortable working in a fast-paced, collaborative environment

**RESPONSIBILITIES**:
**Proposal & Sales Support**
- Assist in the creation, formatting, and editing of sales proposals and pitch materials
- Collaborate with sales and marketing teams to ensure proposal content is tailored and up to date
- Maintain a library of core marketing and sales content for reuse and version control

**Marketing Asset Management**
- Organize and update the B2B marketing collateral library, including case studies, one-pagers, decks, and product overviews
- Coordinate the creation and distribution of marketing materials across teams

**Paid & Organic Channel Strategy**
- Plan and execute paid campaigns across LinkedIn, Google, and other relevant B2B channels
- Develop segmentation and retargeting strategies to increase campaign efficiency
- Track performance metrics (CTR, CPL, ROAS) and optimize campaigns accordingly

**CRM Management**
- Maintain data hygiene and accuracy in CRM systems (e.g., HubSpot, Salesforce)
- Support list segmentation, tagging, and campaign setup
- Track engagement metrics and generate basic reports to support sales and marketing performance reviews

**Cross-Functional Collaboration**
- Work closely with sales, business development, and product teams to align on messaging and campaign timing
- Assist in occasional event or webinar support as needed

**APPLICATION INSTRUCTIONS - HOW TO APPLY FOR THIS JOB**:

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