Marketing Analyst, Marketplaces
2 weeks ago
Our mission at Cymax Group is to break down all barriers to make multi-channel commerce easy. The marketplace marketing analyst supports this mission by creating omnichannel marketing strategies for a portfolio of furniture brands and making data-driven decisions to optimize marketing campaign performance.
**The Team**
As the leaders of all external sales channels, our Marketplace team is responsible for ensuring we’re looking (and operating at) our best to the outside world. From pricing to strategy, we ensure the business is making the best decisions based on our recommendations. We’re data junkies who love steering our growth.
**What You'll Do**
- Strategize, manage, and optimize advertising campaigns on Amazon, Walmart, eBay, and other online marketplaces to maximize product sales growth
- Conduct product SKU analysis to identify areas of improvement on marketplace seller metrics (Buy Box, BSR, ACOS, etc.)
- Work with the merchandising team to identify opportunities for product content enhancement (EBC)
- Develop cross-channel marketing strategy on paid media channels (search, shopping, display, etc.)
- Perform product and keyword research to understand market landscape
- Communicate and present performance insights regularly to internal and external stakeholders
- Analyze, create and implement A/B testing strategies to increase profitability of your product listings
- Review and analyze historical data to identify product and channel growth opportunities
- Make data-driven decisions to optimize your assigned brands and ensure KPIs are met
- Stay on top of marketing platform knowledge; Meet regularly to share and exchange ideas with a growing marketing team
**Who You Are**
- Minimum 1 year experience in marketplaces or managing pay-per-click (PPC)
- Proven track record of successfully increasing product sales at scale on Amazon, Walmart, eBay, and other marketplaces
- Proven experience managing pay-per-click (PPC) campaigns on Amazon Advertising and Google Ads
- Familiar with leveraging research tools to make strategic optimizations to your managed product listings
- Proven ability to manage multiple projects with tight deadlines
- Strong knowledge of e-commerce platforms, SEO, and product search-ability
- SQL knowledge is a plus
- Certifications in Amazon Advertising and Google Ads are a plus
**What's in it for You**
- Collaborative and vibrant team environment
- Joining a fast-growing company with ample opportunity for career and professional development
- Flexible, hybrid/remote-first work arrangements
- Comprehensive Health & Dental program with 100% company paid premiums, plus annual wellness/health spending account
**Why Work For Us?**
The Cymax Group of brands build tech that runs business. Founded in 2004, our vision was simple: design an exceptional eCommerce experience. That idea evolved into a platform that includes online marketplaces Cymax Business and HomeSquare; Freight Club, a logistics solution; and digital supply chain tech enabling manufacturers with multichannel control: Channel Gate.
Our company headquarters are located on ancestral and traditional unceded territories of the Musqueam, Squamish, and Tsleil-Waututh peoples, and of the hən̓qəmin̓əm̓ and Sḵwx̱wú7mesh speaking peoples.
At Cymax Group, diversity and inclusion are words we take to heart. We consistently strive to create a workforce that represents the communities we serve, and are committed to creating an environment where everyone can bring their full selves to work. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply.
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