Marketing, Data Analyst

Why BCAA?

Feel proud of what you do and help shape the future of BC at a BC Top Employer. We’re driven by purpose - delivering peace of mind to one in three BC households with insurance, roadside assistance, auto repair, Evo Car Share and Evolve E-Bike Share. With a long history of keeping roads safe and giving back in ways that build stronger communities, we offer a wide variety of meaningful, rewarding careers that move BC forward.

We are currently hiring a Marketing Data Analyst based in our Head Office in Burnaby.
- Please note that this is a hybrid role based out of our Burnaby, BC office_ (3 Days Remote / 2 Days _On_ Site)_. Applicants who are not _located_ within commuting distance of our Head Office or are not looking to _relocate_ to the Greater Vancouver/Lower Mainland/Fraser Valley region will not be considered._

We’re seeking a Marketing Data Analyst with strong critical thinking skills and expertise to join our Digital Engagement team. This team drives a data-driven, customer-obsessed culture at BCAA by delivering meaningful insights, trends, and predictive analyses that inform marketing strategies and enhance customer experiences. Your work will enable BCAA to optimize marketing investments and deliver measurable value.

If you enjoy analyzing large datasets and sharing actionable insights to shape strategy, this role offers a great opportunity to make an impact within a dynamic and innovative team.

Who you are:
- You are highly analytical and passionate about turning data into actionable insights that inform marketing strategies.-
- You have strong technical skills and are comfortable managing and interpreting large datasets.-
- You thrive in a collaborative environment, working well with stakeholders across departments.-
- You are detail-oriented, with a proactive approach to problem-solving and process improvement.-
- You have excellent communication skills, able to present data findings clearly to both technical and non-technical audiences.- What you’ll do:
- Analyze marketing data to identify trends, measure campaign performance, and uncover actionable insights to improve marketing strategies.-
- Develop and maintain reporting dashboards that track key marketing metrics and provide visibility into campaign effectiveness.-
- Collaborate with the marketing team to assess the success of initiatives and provide data-driven recommendations for optimization.-
- Create and manage campaign deployment lists, ensuring accurate targeting and alignment with marketing goals.-
- Support the development and evolution of segmentation and targeting strategies to enhance customer personalization efforts.-
- Work with Salesforce Marketing Cloud and Financial Services Cloud to manage campaign data, ensure data integration, and improve customer engagement.-
- Conduct post-campaign analyses, preparing detailed reports and presenting recommendations to improve future performance.-
- Proactively identify opportunities to streamline data processes, improve automation, and enhance reporting efficiency.-
- Provide training and guidance to team members on using dashboards and interpreting data insights to drive better decision-making.
- What you bring:
- Bachelor’s Degree in Marketing, Data Analytics, Business, or a related field, or an equivalent combination of education and experience.-
- 2+ years of experience in marketing analytics or business intelligence.-
- Proficiency in data visualization tools such as Tableau or PowerBI.-
- Strong analytical skills with the ability to work with complex datasets and translate findings into actionable recommendations.-
- Knowledge of SQL and database management tools, including experience with Amazon Redshift for database modeling.Excellent communication skills, with experience presenting insights to both technical and non-technical audiences.- Bonus skills and experience- Familiarity with Google Analytics or other web analytics tools.-
- Experience working in the insurance or financial services industry.Internal Applicants: Please note that the internal posting closes on December 2nd, 2024, and the role is a Grade 13 position.

The salary range for this position is $88,530.00 to $110,662.44 and is determined via job-related knowledge, skills, experience, certifications, market demand and internal equity. In addition to base salary and BCAA benefits, this position is eligible for a performance bonus target of 9%, with the opportunity to earn up to 15%.

What we offer:
- The chance to make a difference every day in the lives of British Columbians, BCAA Members and our communities.- Career and personal development to help you grow and reach your goals.- Incentives that recognize team and individual sales and performance.- Flexible benefits to support your health and lifestyle, and wellness dollars* to keep your body, mind and soul thriving.- A competitive rewards package including salary performance bonus programs, pension plan*, and more to help build your person