Director, Digital Engagement

Director, Digital Engagement

About Queen's University
Queen’s University is the Canadian research intensive university with a transformative student learning experience. Here the employment experience is as diverse as it is interesting. We have opportunities in multiple areas of globally recognized research, faculty administration, engineering & construction, athletics & recreation, power generation, corporate shared services, and many more.

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Job Summary
**JOB SUMMARY**:
This position supports Advancement’s goal of ‘Contemporary Practice in Information Management’, including data quality, data and analytics platforms, and data literacy in marketing and communications. This role requires expertise in analytical tools and reporting, data-driven strategy, web accessibility compliance and risk management associated with digital technologies.

**Job Description**:
**DUTIES AND RESPONSIBILITIES**:

- Partners with Information Services (IS) and Advancement teams to develop and align digital strategies that enhance communications platforms, strengthen online brand presence, and optimize internal resources. Ensures all digital initiatives are developed in collaboration with IS to maintain alignment with institutional priorities and technical capabilities.
- Leads the strategic direction and implementation of Advancement’s digital engagement by developing and executing long-term multi-year digital roadmaps and plans that support a comprehensive digital engagement and fundraising strategy, ensuring alignment with IS and broader university systems.
- Establishes and enforces best practices, guidelines and procedures for the appropriate use of these systems, ensuring alignment with institutional policies, compliance requirements, and strategic goals.
- Oversees training, adoption, and constituent engagement to maximize the effectiveness of these digital tools across Advancement. Works closely with IS and internal partners to ensure integration, efficiency, and reporting capabilities.
- Builds and strengthens relationships across Advancement and the university community to enhance the user experience.
- Focuses on audience needs and user journey mapping to create a best-in-class digital experience for alumni and donors.
- Identifies and integrates emerging digital trends, AI, and automation into strategy and operations.
- Manages digital content strategy and information architecture (IA) to support engagement goals.
- Leads digital projects through all phases of project management, ensuring timelines, deliverables and constituent alignment are met.
- Benchmarks against peer institutions and incorporates new and emerging digital innovations.
- Tracks and analyzes digital marketing campaign performance, refining strategies for maximum impact.
- Uses data-informed decision-making to enhance marketing, communications, and fundraising efforts.
- Identifies the need for staff resources, participates on staffing committees, and makes effective recommendations regarding employee selection.
- Manages performance by establishing performance standards, reviewing, and evaluating performance and conducting formal performance reviews and talent reviews on an ongoing basis.
- Assesses staff training and development needs and ensures that employees receive training required to improve and sustain successful performance.
- Investigates, addresses and resolves employee/labour relations issues, including disciplinary matters.
- Undertakes other duties as assigned in support of the unit and/or department.

**REQUIRED QUALIFICATIONS**:

- University degree, preferably in marketing, communications, or a related field.
- Minimum seven years of progressively successful experience in strategic communications, marketing, analytics, and/or digital engagement, focused on a leadership level, within a large, multi-constituent organization.
- Advanced knowledge of e-solutions, current and emerging digital technologies (e.g., mobile, search engine optimization [SEO], content management strategies) and digital marketing best practices. Ability to work with design and technical teams to overcome user-experience challenges.
- Experience with Salesforce Marketing Cloud or similar marketing automation platforms is an asset, including journey building, audience segmentation, and campaign execution.
- Knowledge of federal and provincial legislation related to digital communications, web accessibility, privacy legislation (Freedom of Information and Protection of Privacy Act and Canada's Anti-Spam Law), electronic security (Payment Card Industry) and other related legislation.
- Strong understanding of user and design-centred digital methodologies driven by qualitative/quantitative data.
- Deep knowledge of best-in-class analytics, with a strong ability to draw insights to drive strategy and understand best practices in reporting metrics.
- Proven track record in strategy development and implementation; project management; program analysis