E-commerce Associate

**About Us**

PD International is a Canadian based company which specializes in developing and manufacturing innovative products for the recreational powersports and automotive industries. PDI was founded as a company specializing in automotive drivetrain components, however, over the years this has diversified into other powersports segments. PDI currently focuses heavily on developing and manufacturing products for the off-road aftermarket. Over the last few years the off-road segment of the company has been growing rapidly as evidenced by continually increasing sales of both our main brands, Demon Powersports and Rugged ATV/UTV components. Currently PDI is a market leader in the ATV and UTV market for heavy duty performance components under its Demon Powersports brand.

**Online Listing Management**
- Create new product listings, including writing product descriptions, as well as coordinating the acquisition of digital assets (ex. pictures, images etc) with members of the content team;
- Upload new products and update existing products on each platform;
- Provide customer service for product-related questions on each of the platforms;
- Monitor and respond to online product reviews;
- Provide English language copywriting for any projects that come up within the larger organizations

**Online Sales Strategies**
- Manage the promotional calendar and budget for each platform;
- Participate in growing e-commerce sales across platforms;
- Initiate new online accounts and expand eCommerce platforms and into new regional markets;
- Monitor eCommerce orders;
- Upload and manage pricing for all accounts;
- Management of campaigns (budget, bids, content) based on performance related to goals;
- Reporting and analysis of promotional campaign metrics.

**Marketing Responsibilities**
- Manage the marketing calendar and budget for each platform;
- Creation of paid search ads (ad content, campaign configuration);
- Optimization of campaigns (A/B testing, keyword optimization, bid optimization, segmentation) based on platform goals;
- Reporting and analysis of marketing campaign metrics.
- Perform market research to understand new products and new competitors
- Source and plan events that the sales and marketing teams will attend;
- Respond to customer inquiries where necessary and updating internal systems with customer information.

**Experience, Knowledge & Skills**
- 5+ years of eCommerce experience preferably in a web merchandiser role; or ability to demonstrate aptitudes for the role through other relevant work experience such as web content manager;
- Bachelor’s degree in Marketing, Commerce, or relevant field;
- Knowledge and interest of eCommerce trends and best practices;
- Process oriented, methodical and organized: ability to prioritize, organize and execute in a systematic and organized manner;
- Analytical: experience conducting business data analysis;
- Strong knowledge of Excel;
- Experience with eCommerce platforms back-end systems;
- Experience in Search Engine Ranking is required;
- Experience with SEO, Amazon Advertising, Facebook Advertising, Google Ads is a big asset.
- Ability to multi-task in a fast-paced environment, with excellent attention to detail;
- Ability to perform market research and other marketing tasks as required;
- Excellent interpersonal skills and demonstrated ability to work effectively with cross functional teams;
- Autonomous, flexible, resourceful and proactive. Comfortable working in new and changing environments while exuding a positive attitude

Pay: $60,000.00-$70,000.00 per year

**Benefits**:

- Dental care
- On-site parking
- Paid time off
- Store discount
- Vision care

Work days:

- Monday to Friday

**Experience**:

- E-commerce: 6 years (preferred)

Work Location: In person