Digital Marketing Content Specialist

**Digital Marketing Content Specialist**

stu.me - Product Site

searchie.io - Product Site

**Hybrid remote in Brantford, Ontario**

Join our dynamic and growing tech company, North Results, based in Ontario, Canada We're on a mission to help entrepreneurs turn their passions into recurring revenue through online courses and memberships, all while living and breathing our core values of fun, innovation, simplicity, impact, community, and integrity.

Reports to: Rick Maddalena, Marketing

Location: Brantford, Ontario. **(Hybrid)**

Term: Full-time

**What you’ll do**
- Develop and execute content marketing strategies that align with business objectives and drive traffic, customer engagement, leads, and conversions
- Conduct keyword research and optimize content for SEO to increase organic traffic
- Collaborate with cross-functional teams such as marketing, product, customer success, and creative teams (i.e., design, video) to ensure consistency and alignment in messaging
- Measure and analyze the effectiveness of content marketing campaigns and make data-driven recommendations to improve performance
- Stay up-to-date with industry trends and best practices in content marketing and digital marketing

**Who you are**

This is a fantastic opportunity for a creative, entrepreneurial, and data-driven individual who enjoys measuring and analyzing the effectiveness of content marketing campaigns, making recommendations for improvements, and staying up-to-date with industry trends and best practices.

At North Results, we believe in collaboration and consistency, which is why we're looking for someone who can work closely with cross-functional teams to ensure messaging alignment. Plus, we offer a hybrid work environment that allows you to work from home on occasion when you need to put your head down and get things done. Don't miss out on this exciting opportunity to join our growing tech company

**Functional Skills**
- Excellent writing, editing and communication skills
- Deep understanding of social media, trends and platform-specific nuances
- Knowledge of Search Engine Optimization (SEO) principles (keyword research, on-page optimization, link building)
- Experience with content management systems and marketing automation tools
- Proficiency in graphic design and visual content creation tools (Figma, Canva)
- Ability to use data analysis and reporting tools to drive decision-making (Google Analytics, Meta Business Suite, Hubspot)
- Strong project management skills to manage multiple projects and deadlines
- Proficiency with Hubspot considered an asset
- Familiarity with HTML and CSS considered an asset
- Experience with video equipment and video editing software is an asset

**Leadership and Execution Behaviors**
- Proactive: Identify opportunities for new campaigns and anticipate potential challenges
- Creative Thinking: Possess a creative mindset that allows you to think outside the box and come up with innovative ideas
- Adaptable: Comfortable with experimentation and adapting to change, and have a track record of success in developing and executing digital marketing campaigns that deliver measurable results
- Results-driven: Data-driven approach to analyze the effectiveness of your campaigns which will inform future campaigns
- Continuous Learning: A passion for learning and staying up-to-date with the latest trends and technologies in digital marketing
- Time Management: Able to manage your time effectively, prioritize tasks, and work efficiently to meet deadlines

**Cultural Behaviors**
- Community-focused: Use research and data to create content that resonates with the target audience
- Innovative: Experiment with new formats and channels to explore emerging trends in digital marketing
- Fun and Creative: Approach content creation with a fun and creative mindset to engage the audience
- Impactful: Deliver content that has a measurable impact on the brand's business objectives and drives customer engagement, while being ethical and transparent

**Qualifications**
- Post-secondary Degree or Diploma with a focus in Journalism, Marketing or Communications
- Minimum 3 years of professional digital marketing or social media experience as a Digital Marketing Assistant, Digital Marketing Specialist, Content Marketing Specialist or similar
- Working knowledge of Google Workspace, Zoom, Asana and Slack (or similar platforms)
- Capable of working independently with mínimal direction
- Passion for social media with an ability to think both strategically and creatively
- Experience working in a startup or primarily hybrid work environments

**Benefits**
- Flexible time-off: New team members get 3 weeks vacation in their first year. Unlimited personal time off after the first year.
- Full health benefits: includes dental, optometrist, prescription medication and alternative health modalities along with life insurance (after 3 months)
- Continuous learning: Leadership training and role-specific development
- Comp