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Marketing Coordinator

2 weeks ago

Brantford, Canada BRIMICH Logistics and Packaging Inc Full time

_Brimich is a family owned and operated 3PL & warehousing company. We are a growing organization and are currently hiring an exciting new role for a creative and energetic _**Marketing Coordinator**_ _to join our winning team._

**What we Offer**:

- **Competitive compensation**:

- Paid vacation time & employer-paid benefits (for full-time after 3 months)
- Opportunity to make an meaningful impact within your work
- A supportive work environment that values family and professional growth

**Job Summary Statement**:
The Marketing Coordinator is responsible for producing, coordinating, managing, distributing and collecting information about Brimich and overseeing the planning, implementing, marketing and evaluating different programs and services to existing and potential customers and potential job seekers.

**Essential Functions & Responsibilities**:

- Develop, update and manage content for all social media accounts, e.g. Instagram, Twitter, Facebook, LinkedIn, TikTok, etc.
- Create consistent content to ensure brand consistency in brand personality across all channels
- Grow following and engagement across all social media platforms
- Capture, edit and promote content to market our services through the production of marketing collateral such as digital content like newsletters, advertisements, and announcements
- Maintains the currency and style of company website
- Create blog posts for company website on a monthly basis
- Create engaging text, images and video content that creates conversation and attracts potential customers or staff through job postings
- Manages organic and paid posts/ads on social channels
- Organizing and participating in brainstorming sessions with management to develop detailed plan of social media amplification strategy and creative ideas
- Managing social measurement tools and analysing regular performance data to optimize performance, reporting on metrics and trending
- Oversee website development and performance to drive sales/revenue, brand awareness and customer loyalty

**Job Specifications—Education, Skills and Competencies**:

- A degree or diploma in Marketing, Advertising, Media Arts or related field of study
- Proven ability to create relevant, smart, and engaging content through exceptional writing and communication skills
- Comprehensive knowledge of organic and paid social media platforms
- Thorough understanding of social media KPI’s and analytics and updating content plan and strategy based on those results
- Ability to conceive, write, edit and disseminate original content
- Demonstrated organizational skills and ability to multi-task; attention to detail essential
- Familiarity with graphic design programs, digital platforms, podcasts, and online content
- Excellent computer skills including MS Office, Adobe, Photoshop software; video editing skills on platforms such as TikTok and light graphic design/editing in Canva
- **Brimich is committed to diversity and inclusivity in our employment practices. We promote the independence, dignity, integration, and equality of opportunity with persons with disabilities by ensuring the accessibility of our facilities and services.**_
- **For more information or to request an accommodation please contact the Human Resources Department at 519-752-5783 Ext 223.**_

**Job Types**: Full-time, Permanent

**Benefits**:

- Casual dress
- Company events
- Dental care
- Discounted or free food
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Tuition reimbursement
- Vision care

Schedule:

- 8 hour shift
- Day shift
- Overtime

Supplemental pay types:

- Overtime pay

Ability to commute/relocate:

- Brantford, ON: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Digital marketing: 3 years (preferred)
- Marketing: 3 years (preferred)

Work Location: One location