SEO Manager

Our Digital & Technology team wakes up every day with one goal in mind - to connect Canadians to the people and things that matter most. Collectively, we’re proud to support 30 million Canadians each month.

We manage a robust portfolio that champions the leading edge of technology and media. We drive projects that expand connectivity to underserved communities from coast-to-coast-to-coast; build and enhance our fixed broadband network to provide high-speed Internet, TV and Smart Home Monitoring; and support our world class wireless network, offering our customers Canada’s largest and most reliable 5G network. As the Digital & Technology team, we are building our tomorrow, today.

Come play a key role in building the future of innovation in Canada, Let’s make your possible.

Do you enjoy working on high-scale, complex, and high visibility projects and programs? If yes, consider the following opportunity:
Come play a key role in building the future of Rogers Everyone wants to be part of a transformational team - and that’s exactly what we’re building at Rogers. A team that innovates and a team that wins.

At Rogers, we are committed to creating and growing teams that are digital-first, fast-moving, and bold-thinking and are focused on delivering impact with everything they do. We work in an environment that allows each of us to bring our best authentic selves to work. That starts with our firm commitment to a diverse, inclusive, and safe workplace.

We are looking for an **SEO Specialist** to join the team. Reporting to Director, Digital Platforms, you will be in charge to scale up our SEO practice across multiple Rogers brands: Rogers Consumer, Rogers Business, Fido, and Chatr. You will be responsible for developing, launching, and leading the implementation and optimization of the SEO strategy. You will leverage customer insights, channel performance, financial considerations, technology, and platform capabilities - to adapt and inform your recommendations. You are business-minded, strategic, analytical, and engineering knowledge and have in-depth knowledge of businesses, search and commerce technology.

**What you'll do**:

- Stay in touch with the latest search engine algorithm updates and best practices in our industry
- Perform detailed keywords research, analyze search trends and provide insights and opportunities that will lead to revenue generation
- Generate regular reports on SEO performance, attribution, and SEM savings
- Review and improve technical SEO issues, such as including site architecture, URL structures, core web vitals, and recommend fixes
- Collaborate across various teams to ensure new pages and projects are optimized for search from the moment of launch
- Support our content team for content ideation, development, design, and delivery
- Drive strategy, management, prioritization, and execution of KPI
- Audit, monitor, and improve the business performance of our websites
- Demonstrate how the actively managed website is contributing to funnel goals, with a focus on Conversion Rate Optimization and website effectiveness.
- Demonstrate how analysis informs spending and prioritization, deploy corrective remedies, and present findings and action plans regularly to senior stakeholders.
- Work with product and web development teams to drive SEO improvement roadmap across Rogers

**What you have**:

- 2+ years of experience SEO / organic search marketing experience
- Advanced understanding of SEO best practices - link building, HTML structure, URL patterns, content strategy, Core Web Vitals
- Experience working with tools
- Google Analytics or Adobe Analytics
- BrightEdge or equivalent
- Google Search Console
- Google Lighthouse / Pagespeed tools
- Content Management System: Contentful or similar
- Ability to use data to drive SEO development roadmaps and recommendations
- Strong communication and collaboration skills with stakeholdersUnderstanding of search engine algorithms, understanding of performance digital marketing, and paid search with organic search
- Fundamental understanding of underlying web technologies: HTML, CSS, JavaScript, Server-Side Rendering, Content Management System
- Strong analytical/structured problem-solving skills
- Strong business acumen with proficient knowledge of online measurement and key performance indicators
- Experience working with developers, product managers, and cross-functional teams

**What we provide**:

- A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits, and a variety of other perks including 50% off Rogers services and Blue Jays tickets
- A manager who deeply cares about your development and long-term career at Rogers
- A team that trusts and wants to win together
- Smart and accomplished colleagues who are focused on both the “what” and the “how”
- Your choice of hardware and software (iPhone or Android/Mac or PC etc.

**Schedule**: Full time

**Shift**: Day