SEO Manager

Bally's Interactive is the digital arm of one of the world's leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across the sports betting, iGaming, free-to-play, and daily fantasy spectrum.

Our brands and sites include market movers and shakers like Bally Bet, Monkey Knife Fight, Vera&John, Virgin Casino, Jackpotjoy and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.

Purpose

Ballys is looking for an SEO Manager to join our North America Performance Marketing team and drive a strong organic online presence for our Bally Bet and Bally Casino brands.

**Responsibilities**:

- Strategy: Develop and execute an SEO strategy for our North American ventures, across the United States and Canada.
- Performance: Drive tangible performance improvements in our organic search rankings for profitable search terms for our brands including Bally Bet & Bally Casino.
- Delivery: Coordinate and prioritize actions with an SEO Content Exec, Product Owner and Development Team
- Optimization: Continually strive for optimization across SEO - from a keyword research point of view, to technical auditing and on-site content optimization
- Reporting: Develop clear, concise and consistent reporting for SEO effectiveness and performance
- Tooling: Manage tooling and access to existing platforms such as Search Console, SEMrush, Screaming Frog, Ahrefs and advise on additional platforms where required
- Partners: Manage relationships and tasks with partnering agencies and tooling providers. Explore additional agency prospect opportunities.
- Management: Manage a dedicated SEO Content Executive and mentor to collaboratively scale and improve content.

Skills & Behaviours
- Expert in SEO best practices
- Comprehensive knowledge of search engine ranking algorithms updates
- High quality stakeholder management across all levels
- The ability to distil major SEO challenges into digestible updates
- Understanding of Web design, UI and UX best practice

Experience Required
- 4+ years commercial SEO experience
- Strong combined technical, content and strategy understanding
- Experience working with technical teams on stories and issues
- Strong line management experience
- Applied experience with Excel, Google Search Console, SEMRush, etc

What's in it for You:

- Competitive salary with annual performance bonus
- Employee Share Purchase Plan
- Comprehensive health coverage plan that includes medical, dental and vision
- Monthly wellness program
- Paid Vacation and RRSP contribution matching
- Access to exciting educational opportunities (internal, conferences, courses, certifications)
- Need something for your home office? Whether it's a new mouse, desk or chair, we're here to support you with a productive and safe home working space
- Remote friendly environment giving you flexibility to work from home and office

We also believe in providing an environment where employees can flourish - you'll be working in a very modern work environment - and we will make sure you will also have enough time to unwind with our monthly office events and team-building activities.

This is Bally's Interactive and we're here to make gaming everything it should be. You'll have fun making fun every day, and that's a promise.

**Flexible Working**

At Bally's Interactive, we believe in the power of collaboration and working together in a shared space, as well as the benefits of working from home. We champion hybrid working wherever we can, offering a flexible blend of working in the office 3 days a week and from home twice a week.