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Brand & Events Marketing Specialist
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**About High North Laboratories**:
**High North Laboratories Inc.** is Canada’s fastest-growing analytical cannabis laboratory, delivering quick, reliable cannabis testing to ensure transparency and confidence in every transaction. Committed to innovation and continuous quality improvement, we believe our success is driven by a strong, cohesive team. Proudly recognized as **Cannabis Lab of the Year** in 2021, 2022, 2023, and 2024.
**Why Work for High North Laboratories?**
**We Value You**:At High North, we believe that a positive employee experience is all about creating and maintaining a supportive and inclusive environment where every employee feels welcome. Every one of our dedicated team members brings a unique perspective and we value and encourage the contributions they make.
**Growth**:This role will leverage all your skills and afford you the opportunity to learn new ones. We invest in training and development in a big way, so you can build your future along with ours, creating an impactful career unique to you.
**The Perks**:You will enjoy a competitive salary and a comprehensive benefits package, including medical anddental insurance; long-term disability; vacation and sick leave; paid holidays; and more.
**Attributes of a High North Laboratories,** **Brand & Events Marketing Specialist**
**Strategic Brand Manager**:You have experience building, managing, and evolving a brand. You ensure brand consistency across all marketing and communication channels, reinforcing High North Laboratories’ reputation for quality, accuracy, and insights.
**Great Communicator**: You have excellent oral and written communication. You can clearly articulate messages and collaborate effectively across all levels of the organization.
**Strong Project Manager**:You excel at multitasking, allocating and optimizing resources, and managing deadlines. You take ownership of tasks from start to finish and ensure all stakeholders stay informed.
**Event Planning & Execution**: You have experience planning and executing corporate events, conferences, and sponsorships that elevate brand visibility. You coordinate logistics, manage vendor relationships, and drive event success.
**Problem Solver**:You like to solve a variety of problems - no task is too big or too small. You thinkahead, consider all the variables, and anticipate challenges. You easily adapt to diverse range of duties and to overcome challenges constructively. You possess the ability to synthesize information to identify problems and solutions.
**Detail Oriented**:You are meticulous with your work, ensuring accuracy across all materials, campaigns, and events. You track all moving parts and anticipate potential issues.
**Autonomous & Accountable**: You take initiative, work independently, and adhere to organizational policies and standards.
**Integrity & Transparency**:You are self-confident and assertive, approachable, and responsive. Youunderstand the mission, needs, and direction of the organization.
**Adaptability & Agility**: You welcome new ideas, methods, and processes, ensuring continuous improvement in marketing strategies.
**Core Responsibilities**:
- Develop, implement, and manage marketing strategies to support High North’s brand positioning and business objectives.
- Strengthen brand identity through consistent messaging, visual elements, and marketing materials.
- Conduct market research to identify trends, competitor strategies, and new opportunities.
- Develop and maintain social media accounts, ensuring brand consistency and engagement.
- Collaborate with internal teams to update and maintain the company website.
- Partner with company experts to develop, implement, and evaluate educational programs under High North Education.
- Create compelling content, including press releases, blog posts, key presentations, speeches, and executive bios.
- Plan, coordinate, and manage corporate events, workshops, industry conferences, and public-facing engagements to enhance brand awareness.
- Identify sponsorship and partnership opportunities to increase brand exposure.
- Coordinate media relations, arrange interviews, and act as a spokesperson for the company when required.
- Work with internal team to organize events and initiatives at High North or for the organization.
- Design and develop marketing collateral, including brochures, reports, newsletters, and branded materials.
- Track and analyze marketing performance metrics, providing data-driven recommendations for improvement.
- Manage special projects as assigned by the Executive Team.
**Skills, Qualifications and Experience**:
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 5+ years of experience in marketing, communications, or brand management.
- Proven experience in brand strategy, campaign execution, and large event planning.
- Strong understanding of digital marketing (Google Analytics, Ad Solutions,, including social media platforms
