Digital Marketing Specialist

Who is Make Space?

We are Make Space (www.makespace.ca) A Canadian-owned company with seven (7) brands and 60+ locations across Canada. We are dedicated to our mission of providing safe, secure, and affordable storage solutions tailored to meet the diverse needs of our residential and commercial customers nationwide. Through our brands, we offer self-storage rentals, boat and RV parking, portable storage containers, shipping container sales, tire storage solutions, and more. Our customer-focused approach and commitment to innovation have fueled our growth and made us a trusted name in the storage industry. Become a member of our team and contribute to a company that prizes creativity, teamwork, and outstanding service. Help us on our path to becoming one of Canada’s top storage companies

Digital Marketing Specialist – Job Description

The Digital Marketing Specialist is responsible for owning and optimizing the customer journey across digital channels, with a strong focus on lifecycle marketing, automation, and paid media performance. This role plays a critical part in driving customer acquisition, engagement, retention, and lifetime value through data-driven digital strategies. This is a hands‑on role suited for someone who enjoys building, testing, and optimizing campaigns end‑to‑end—not just coordinating execution.

Key Responsibilities

Customer Lifecycle & Marketing Automation

- Own and manage all email marketing initiatives, including campaign planning, content development, scheduling, and performance reporting.

- Design, build, and optimize end-to-end lifecycle programs, including lead nurturing, onboarding, retention, and win‑back campaigns.

- Develop and maintain advanced segmentation strategies to deliver targeted messaging across email, SMS, and in-platform communications.

- Create and manage automated workflows and behavioral triggers that guide prospects and customers through each stage of the funnel.

- Analyze customer behavior and funnel performance to identify drop‑off points and conversion opportunities.

- Continuously test and optimize campaigns using A/B and multivariate testing to improve engagement, conversion rates, and customer lifetime value.

Digital Advertising & Paid Media

- Plan, execute, and optimize paid digital advertising campaigns across platforms such as Google Ads and META (Facebook/Instagram).

- Build acquisition and remarketing campaigns aligned to business objectives and customer lifecycle stages.

- Develop paid media creative and messaging strategies in collaboration with internal stakeholders.

- Manage budgets, pacing, and performance to ensure strong ROI and cost efficiency.

- Monitor campaign performance and provide clear reporting, insights, and recommendations for ongoing optimization.

- Collaborate cross‑functionally to ensure alignment between promotions, messaging, and customer experience.

What you bring

- 3–5+ years of hands‑on experience in digital marketing, lifecycle marketing, or performance marketing.

- Strong experience with email marketing platforms and marketing automation tools (e.g., Mailchimp, HubSpot, ActiveCampaign, or similar).

- Familiarity with Google Analytics, Tag Manager, and conversion tracking.

- Experience supporting multi‑location or multi‑brand businesses.

- Proven ability to build and optimize lifecycle journeys, automation workflows, and segmentation strategies.

- Experience managing paid media campaigns across Google Ads and META platforms.

- Strong analytical skills with the ability to translate data into actionable insights.

- Comfortable working independently, managing priorities, and owning results end‑to‑end.

Nice to Have

- Experience with SMS marketing platforms.

- Exposure to CRO, landing page optimization, or CRM integrations.

Location and Travel

- This is a hybrid role, with the option to report to our New Westminster or Woodbridge offices. The position includes a mix of remote and in‑office work.

- Occasional travel may be required to support team events, conventions, and grand openings.

What We Offer

- Salary: $65,000–$70,000/year

- Health and Dental Benefits

- Paid Time Off and Personal Days

- Supportive and Collaborative Team Environment

Equal Opportunity Employer

We are an equal opportunity employer and are committed to inclusive hiring practices. Employment decisions are based on qualifications, skills, and business needs.

Use of Artificial Intelligence

We may use AI-enabled tools to support parts of our recruitment process. These tools assist our team and do not replace human decision‑making.

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