Marketing and Communications Specialist

2 weeks ago

Vaughan, Canada Plan Group Full time

Are you a highly motivated and organized individual with a keen eye for detail? Do you enjoy working on a variety of tasks and thrive on managing multiple priorities in a fast-paced environment? Do you consider yourself a strong team player who is also able to work well independently? Take the leap and make your mark at Plan Group as our Marketing and Communications Specialist In this role, you will provide comprehensive support to our Marketing and Communication efforts, ensuring effective brand management, engaging communication strategies, compelling written content, and a strong portfolio of your work.

As a **Marketing and Communications Specialist**, you will:

- Collaborate closely with the Communications Manager to develop and execute strategic marketing and communication plans aligned with organizational goals.
- Take the lead in organizing and coordinating promotional events, overseeing all aspects from planning to execution to ensure maximum impact and brand visibility.
- Monitor and manage the company's social media channels and online presence, driving engagement and fostering positive interactions with our audience.
- Lead the coordination of meetings, press conferences, and presentations, ensuring seamless execution and effective communication of key messages.
- Champion the maintenance of brand identity standards across all marketing and communication materials, ensuring consistency and alignment with brand guidelines.
- Proactively identify and address any issues with promotional content, demonstrating professionalism and a commitment to upholding brand integrity.
- Play a key role in planning and implementing communication strategies, leveraging your expertise to optimize messaging and audience engagement.
- Utilize your exceptional writing skills to craft compelling content for various channels, including:

- Website copy
- Blog posts
- Social media posts
- Press releases
- Company-wide communications
- Other promotional materials
- Provide a strong portfolio showcasing your writing abilities and previous marketing and communication projects.
- Recommend and implement techniques to enhance the company's public image and reputation, monitoring sentiment and proactively addressing any concerns.
- Assess the effectiveness of communication strategies through comprehensive analysis and reporting, providing actionable insights for continuous improvement.

**QUALIFICATIONS**:

- Bachelor's degree or diploma in Marketing, Communications, English, Public Relations, or Journalism.
- 3-5 years of experience in a marketing or communications role, with demonstrated proficiency in strategic planning and execution.
- Strong understanding of effective marketing techniques and best practices.
- Exceptional writing and editing skills, with a proven ability to craft compelling and persuasive content.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Advanced organizational and time-management abilities, with a track record of managing multiple projects and deadlines successfully.

**A portfolio showcasing your writing abilities and previous marketing and communication projects

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