Brand Manager

Company Description
**CREATIVITY IS OUR SUPERPOWER.** It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

**The Team**:
The Marketing Department in Canada is responsible for localization and commercialization of the global marketing priorities to suit the specific needs of Canadian consumers and retailers. Our Marketing team is responsible for developing strategic and commercially viable marketing programs and retail executions for all of the brands in the Mattel portfolio (i.e. Barbie, Hot Wheels, Fisher Price) by collaborating closely with sales, trade marketing, our global marketing and US marketing teams and key external partners. The Marketing team is the engine for Mattel Canada having responsibility for pricing, line selection, marketing communications and media investments. In this team, you can expect to have a dynamic, fast paced and nimble role where you have true accountability and team collaboration.

**Job Description**:
**The Opportunity**:
The Brand Manager (internal, Associate Manager, Marketing) is the steward for the brand, responsible for developing strategic and commercially viable marketing programs and retail executions for the Games and Mega Brands portfolio by collaborating closely with sales, trade marketing, our global marketing team and key external partners. In addition, you are empowered to identify opportunities to optimize sales and capture share.

**What Your Impact Will Be**:

- Drive consumer demand at retail and throughout the organization by developing targeted marketing strategies and tactics that will ensure the achievement of corporate sales and profit goals.
- Develop an annual marketing plan that will include:

- Business review, market analysis
- Recommendations of business objectives both qualitative/quantitative
- Specific strategies & tactics to accomplish the objectives covering all aspects of the marketing mix
- Action plans to implement brand strategies
- Direct and manage the execution of all facets of marketing, including product selection, pricing, promotion, consumer advertising, public relations and merchandising ensuring budget targets are met.
- Drive brand growth (sales and profitability) through targeted product selection (forecasts and inventory), supported by detailed analysis of business elements such as: pricing, customer base and competition.
- Manage brand P&L and monitor spending to ensure expenditures are within budget and profit objectives are accomplished
- Develop sales estimates or quotas on a timely basis to assist in planning and manufacturing of product
- Understand trade needs and retailing operations to aid in driving the business team to meet their objectives. This will include consultation on special sales programs and competitive needs.
- Monitor effectiveness of sales and marketing programs in achieving objectives
- Interface with sales team on product issues
- Communicate with global team members, licensors and US contacts regularly
- Interface with functional departments of the company to ensure brand objectives are met:

- Sales, Finance, licensing
- Planning, Quality Control, Customer Service
- Advertising, Promotion and Public Relations agencies and Merchandising Team
- U.S. & Global counterparts/Marketing departments etc.
- Facilitate innovative issue resolution at the Associate Manager level. This should include ensuring the support and cooperation of other company departments in Canada and the U.S., as well as external suppliers and advertising agencies, etc.
- The requirements of this position may change from time to time in accordance with the changing conditions of the business. Therefore, Mattel requires the incumbent to be flexible and to assume any corresponding changes in responsibilities.

**Qualifications**:
**What We’re Looking For**:

- Bachelor Degree in Business or Marketing, MBA an asset
- 5+ years of brand marketing experience
- Strategic thinker
- Excellent interpersonal & communication skills, both oral and written
- Demonstrated expertise in digital and social media marketing
- Excellent organizational & analytical skills
- Excels in a team environment
- Strong web and PC skills including Excel, Word and Power Point

Additional Information

**What It’s Like to Work Here**:
We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

- ** We collaborate**: Being a part of Mattel means being part of one