Brand Manager

4 days ago

Mississauga, Canada The Crump Group Inc. Full time

The Crump Group Inc. is a family-owned and operated premium pet treat manufacturer. Started in 2006, we have successfully established 3 market leading brands (Caledon Farms, Crumps Naturals AND Dog Delights) distributed throughout Canada and the United States. We are looking for an experienced Brand Manager to aid in the growth of our brands in Canada and United States.
- Work in a category that is consistently growing
- Target consumers that LOVE their pets
- Impact sales lead strategy for all of North America
- Drive relevance and growth of owned channel ecommerce sales
- Impact community & culture in a positive way.

As the Brand manager you are responsible for and empowered to develop brand strategies, promote brand growth and expansion, implement your brand plans, and using a variety of data to drive volume and profitability. You will get to define innovation plans, marketing communications, and owned channel experiences for a portfolio of growing brands.

**Job description**

You will be primarily responsible for the following duties and responsibilities:

- Create an innovation pipeline for a portfolio of on-trend brands.
- Lead marketing campaigns developed in Canada, that leverage smart consumer insights, and create a compelling brand narrative.
- Identify how our brands are currently positioned in the market & where to take it next.
- Develop brand plans with ambitious growth, for a portfolio of brands
- Identify research needs, and analyze research in order to identify opportunities
- Create, execute, and manage marketing programs and campaigns
- Measure and report on success of marketing campaigns
- Anticipate consumer trends and keep brand up to date
- Establish and maintain brand budgets

**Recipe for Success**
- Bachelor's degree in Marketing, Business, or related field. MBA preferred.
- 3-5 years of experience in brand management, brand marketing, or marketing management
- Proven ability to work cross-functionally
- Experience managing a brand across multiple markets
- Experience managing agencies and developing digital campaigns.
- Creative thinker and problem solver
- Strong communication skills
- Project management experience, with a solid understanding of project management principles and techniques
- Strategic thinker able to identify long-term opportunities and trends

**A Few Extra Ingredients**
- Exceptional time management and organizational skills
- Creative Mindset
- Insightful thinking as well as an aptitude for creative, out of the box thinking
- Trend Savviness
- stay on top of industry trends in marketing and consumer psychology
- Strong Research & Analysis skills
- Ability to work under pressure and manage multiple teams at once to meet deadlines.

The Crump Group is committed to equity in employment and diversity. The Crump Group will provide an inclusive and barrier free recruitment process to applicants with accessibility needs in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require a disability-related accommodation during this process, please inform The Crump’s Group of your requirements.

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