Director, Marketing Communications

**About Charles River Associates**

Charles River Associates is a leading global consulting firm that provides economic, financial, and business management expertise to major law firms, corporations and governments around the world. CRA advises clients on economic and financial matters pertaining to litigation and regulatory proceedings, and guides corporations through critical business strategy and performance-related issues. Since 1965, clients have engaged CRA for its combination of industry experience and rigorous, fact-based analysis that provide clients with clear, implementable solutions to complex business concerns.

**Department Overview**

The Marketing team comprises 12 professionals dedicated to the full spectrum of internal and external marketing and business development efforts to drive growth and success. The team's bespoke approach helps consultants connect with clients and build CRA's brand through thought leadership, organizing and hosting social and content events, robust digital marketing campaigns, competitive intelligence, and collateral development. Marketing staff are based in the Boston, New York, Toronto, and London offices.

**Role Overview**

Reporting directly to the Chief Marketing Officer, the Director, Marketing Communications will build a content function from the ground up at one of the world's leading economic consulting firms, with a direct impact on revenue generation and competitive positioning. The Director will architect and execute a comprehensive content strategy that converts our world-class economic consulting expertise into powerful market-facing assets. This new role will drive revenue generation by establishing CRA as the definitive thought leader in economic consulting, creating a sustainable competitive advantage through strategic commercialization of our intellectual capital.

**Key Responsibilities**

**Revenue-Generating Content Engine**
- Evolve and optimize CRA's publications portfolio (i.e. thought leadership, publications, white papers, campaigns, social media) to drive client engagement and business development opportunities
- Design and implement systematic processes to capture, refine, and commercialize consultant insights into market-leading thought leadership
- Establish content frameworks that directly support business development cycles and client acquisition strategies (i.e. client presentations, webinars and conference material)
- Create measurable content-to-revenue pathways that demonstrate clear ROI on intellectual capital investment

**Brand Evolution and Market Positioning**
- Evolve CRA's brand to reflect our position as the premier economic consulting firm globally
- Develop integrated content strategies that differentiate CRA in competitive pursuits and market positioning
- Manage all brand assets, design resources, and visual identity to ensure consistent, compelling market presence
- Establish CRA as the go-to source for economic expertise across target industries and practice areas

**Team Leadership and Operational Excellence**
- Build and lead a high-performing content team (2 writers, 3 designers) with clear growth trajectory
- Establish content development processes that scale with business growth and maintain quality standards
- Manage relationships with external PR agencies and communications partners to amplify CRA's market reach (i.e. Sharon Merrill and new VP announcements, Pierpont for Energy)
- Implement performance metrics and KPIs that track content impact on business development and revenue

**Required Qualifications**
- 10+ years progressive experience in content strategy and communications, preferably within professional services or B2B consulting environments
- Proven track record of transforming technical expertise into revenue-generating marketing assets
- Experience managing creative teams and external agency relationships
- Strong understanding of professional services business development cycles and client engagement strategies
- Demonstrated ability to work with senior-level stakeholders and translate complex concepts into compelling narratives

**To Apply**

To be considered for this position, we require the following:

- **Cover Letter (optional)** - please describe your interest in CRA and how this role matches your goals.

**Learning and Benefits**
- CRA's robust skills development programs, including a commitment to offering training annually through formal and informal programs, encouraging you to thrive as an individual and team member. Training consists of technical training, presentation skills, internal seminars, and career mentoring and performance coaching from an assigned senior colleague. Additional leadership and collaboration opportunities exist through internal firm development activities.
- We offer a comprehensive total rewards program including a superior benefits package, wellness programming to support physical, mental, emotional and financial well-being, and in-house immigration support