SEO Specialist

4 days ago

Burnaby, Canada Create Career College Full time

Create Career College, a private college dedicated to the vocational training and education of local and overseas students, is committed to the future success of its students offering the highest standard of instruction and guidance. We cultivate professional growth and positive working environments for our employees, which fosters our values of diversity, inclusion, integrity, respect and Value-centricity.

**We are seeking a proactive, reliable and responsible SEO Specialist to join our Marketing family**

Reporting to the Marketing Manager, the SEO Specialist is responsible for the development and execution of marketing initiatives ensuring the College’s successful digital marketing strategy.

**Responsibilities**:

- Manage web content using Wordpress
- Conduct keyword research and analysis to identify target keywords and phrases
- Optimize website content, including metadata, headings, and on-page elements, for improved search engine visibility
- Implement technical SEO strategies, such as XML sitemaps, robots.txt files, and canonical tags
- Monitor and analyze website performance using tools like Google Analytics and Google Search Console
- Collaborate with content creators to develop SEO-friendly content that aligns with keyword strategies
- Stay up-to-date with industry trends and algorithm updates to ensure best practices are implemented
- Perform competitor analysis to identify opportunities for improvement
- Track and report on key SEO metrics, such as organic traffic, rankings, and conversions
- Collaborate with web developers to implement SEO recommendations and resolve technical issues

**Requirements**:

- Proficiency in Wordpress is preferred
- Speaking Mandarin is preferred
- Proven experience as an SEO Specialist or similar role
- Strong understanding of digital marketing principles and best practices
- Proficiency in using SEO tools such as Google Analytics, Google Search Console, and keyword research tools
- Familiarity with HTML5, CSS, and WordPress CMS
- Knowledge of e-commerce platforms and SEO for online stores is a plus
- Excellent analytical skills with the ability to interpret data and make data-driven recommendations
- Strong communication skills to effectively collaborate with cross-functional teams
- Detail-oriented mindset with the ability to manage multiple projects simultaneously
- Up-to-date knowledge of SEO trends, algorithms, and best practices

If you are a results-driven individual with a passion for SEO and digital marketing, we would love to hear from you. Join our team as an SEO Specialist and help us drive organic traffic and improve search engine rankings for our clients.

**Job Types**: Full-time, Part-time, Permanent

Pay: $43,000.00-$55,000.00 per year

**Benefits**:

- On-site parking
- Paid time off

Schedule:

- Day shift

**Experience**:

- WordPress: 1 year (preferred)
- SEO: 2 years (preferred)

Work Location: In person

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