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SEO & Digital Marketing Specialist
3 weeks ago
Hotshot Coffee Sleeves is a fast-growing Canadian manufacturer of custom-printed coffee sleeves, paper cups, and branded packaging serving clients across Canada and the United States. We are looking for a highly skilled Digital Marketing Specialist who can take ownership of our online presence, drive inbound leads, and manage our full digital marketing ecosystem.
You will play a critical role in building our brand visibility, improving SEO rankings, managing paid advertising campaigns, and creating content that strengthens our position as a leader in the custom-printed packaging industry. The focus will be on our Canadian website and later our USA site as well.
Key ResponsibilitiesSearch Engine Optimization (SEO)
- Manage on-page SEO: metadata, schema markup, internal linking, page structure, image optimization.
- Oversee off-page SEO: backlink acquisition, outreach, directory listings, monitoring toxic links.
- Conduct ongoing keyword research, competitor analysis, and content gap analysis.
- Improve indexing and technical SEO through Google Search Console, crawl fixes, and performance optimization.
- Optimize product pages across both (US market) and (Canadian market).
Content & Website Management
- Write and optimize product descriptions, blog posts, landing pages, FAQs, and marketing copy.
- Ensure brand consistency and quality across all website content.
- Collaborate with our internal team to update WooCommerce pages, improve UX, and support new product rollouts.
Social Media & Content Creation
- Plan and publish content across Facebook, Instagram, LinkedIn, and TikTok.
- Create engaging captions, short-form videos, graphics, and campaign themes.
- Maintain a consistent posting schedule with high-quality, brand-appropriate content.
- Run small-scale social ad campaigns and boost posts where appropriate.
Paid Advertising (PPC)
- Manage Google Ads, including Search, Display, Remarketing, and Performance Max.
- Optimize ad groups, keywords, extensions, negative keywords, and conversion tracking.
- Monitor ROAS and regularly adjust campaigns to improve results.
- Prepare monthly reports on ad performance and suggestions for improvement.
Analytics & Reporting
- Use Google Analytics GA4, Google Search Console, and ad dashboards to monitor performance.
- Prepare monthly marketing performance reports with insights and recommendations.
- Track conversions, lead form submissions, call tracking, and customer behaviour.
Email Marketing (optional but an asset)
- Manage newsletters, promotional blasts, and automated drip campaigns.
- Create A/B tests for subject lines and content variations.
Other Required Skills
- Experience with WordPress/WooCommerce.
- Basic graphic design skills (Canva, Adobe tools, or similar).
- Understanding of B2B e-commerce and manufacturing/wholesale marketing.
Requirements
- Must legally be able to work in Canada
- Excellent English and strong communication skills- spoken and written
- Excellent organizational skills and time management skills
- Previous work in an SEO agency or design agency and asset
Salary is based on experience.
We thank all applicants for their interest, however, only those under consideration will be contacted.
Job Type: Full-time
Pay: $50,000.00-$60,000.00 per year
Benefits:
- Dental care
- Extended health care
- Life insurance
- Vision care
Work Location: In person
