Digital Marketing Specialist

**Company Description**:
Behind the scenes, at Candy Funhouse, we strongly believe in teamwork and are committed to working towards our shared goal of making every experience with Candy Funhouse one worth sharing. We have a team of _30_ passionate individuals who are all integral to our day-to-day operations. Imagine the sweetest place you could ever work at, that’s here Our office is a walk into Candyland and makes every day coming to work exciting. Having an open shared workspace promotes our goal of collaboration and conversation with all team members to drive results. We embrace failure as a fundamental component of our success. It allows us to measure how far we have come and what we can achieve if we try again. Every day is unlike no other; it is fast-paced, exciting, and enriching. Working with confectionary is always adventurous and allows our team to innovate in our approach to emerging trends consistently. It’s no wonder that we’re Canada’s largest online candy store since our launch in 2018, but we’re not stopping there. Candy funhouse is expanding into new territories and we need passionate collaborative people to join the team and help us grow. That’s where you come in. #FUNhousevibes.

**Position Summary**:
Reporting to the Marketing Manager, the Digital Marketing Specialist plays a key role in bringing the Candy Funhouse brand to life in our consumer facing digital marketing channels. The primary accountability of this role is creating, implementing, and managing digital advertising campaigns, that deliver against our business and marketing objectives.

At Candy funhouse, we thrive off of a positive working environment, so we’re looking for someone that believes in “we” over “I” and isn’t afraid to roll up their sleeves to help others, and occasionally put in a little extra time and effort to get the job done.

**Duties and Responsibilities**:

- Researching and identifying target audiences for digital advertising campaigns
- Developing and implementing digital advertising campaigns across various platforms, such as Google Ads, Facebook, Instagram, and any new advertising platforms.
- Managing multiple campaigns at once; strong project management skills are important.
- Creating and managing budgets for digital advertising campaigns
- Analyzing and reporting on the effectiveness of digital advertising campaigns
- Working closely and collaboratively with creative director, marketing team, social team, to produce engaging and effective advertisements.
- Keeping up to date and adapting to new technology and trends in digital advertising.
- Open to learning new skills and staying up to date with industry developments.
- Walking, talking, and breathing the Candy Funhouse brand by exercising creativity while upholding brand guidelines and standards
- Maintaining work files in a highly organized manner
- Conducting oneself professionally in all interactions with team members
- Producing work that demonstrates a strategic approach at all stages of a project
- Possess an enthusiastic willingness to be involved at all stages of project development, from creating concepts, to making changes, and releasing final campaigns.
- Developing marketing materials for seasonal product launches and campaigns
- Ability to work some weekend/after-hours events
- Developing resources, guidelines and templates that empower Candy Funhouse to create content that is aesthetically impactful, consistent with the brand and address business objectives.

**Education**:
**Bachelor’s Degree in Advertising, Marketing, Communication or equivalent, enabling**:

- Strong understanding of digital marketing principles and be proficient in various digital advertising tools and platforms
- Strong organization and communication skills (verbal and written)

**Experience**:
**4+ years of professional digital advertising experience.**
**(Preferably with a marketing/advertising agency, or corporate marketing department)**
- Expert skills in different platforms such as Google Ads, Facebook, Instagram, Pinterest, TikTok and more.
- Strong presentation skills with the ability to sell conceptual solutions to business challenges
- A true team player with an enthusiastic attitude that works well with others.
- Ability to take initiative, work independently and collaboratively in a fast-paced, creative environment
- Ability to manage workload, and follow projects from inception to completion
- Deadline focused and flexible under fluctuating workload
- Excellent attention to detail and ability to multi-task
- Knowledge of social media platforms and pop culture
- **Please note we’ll require to see a Portfolio of your best work through a link or PDF attachment.**_

Flexible Language Requirement:

- French not required

Schedule:

- 8 hour shift

Ability to commute/relocate:

- Mississauga, ON: reliably commute or plan to relocate before starting work (required)

Work Location: One location