Social Media Coordinator

_**Shape the Future with Us: Social Media Coordinator**_
- **About LaunchLife International**_

LaunchLife International is an EdTech company redefining how education is delivered and experienced. We're the proud parent of 4 education brands: _Academy of Learning Career College, Pitman Training, School is Easy, and Engineering for Kids_. With over 200 locations across 25 countries (and growing), we're on a mission to empower learners worldwide.

Our Richmond Hill office creates a fun and supportive environment where we're passionate about all things marketing. We bring our work to life both digitally and traditionally, and our commitment to the brands and our franchise partners drives everything we do. We focus on building and executing successful strategies to achieve exceptional digital growth and marketing success. We believe in pushing boundaries, thinking creatively, and having a good laugh along the way. If you're ready to contribute your skills in a positive and growth-focused atmosphere, we invite you to join our journey.

You can learn more about our brands here:

- **Position Overview**_

We are seeking an experienced Social Media Coordinator who stays current with digital trends and marketing innovations. Reporting to our Director of Marketing, you'll drive our social media strategy across all platforms, building brand awareness and engagement for all four LaunchLife brands. The position focuses on creating quality social content, developing engagement strategies, and generating excitement and opportunities for prospective students and our educational programs.
- **Responsibilities**_

**Strategy & Campaign Management**:

- Innovate, plan, design, and manage the development and implementation of current and new organic social media marketing initiatives, projects, engagement, and campaigns.
- Develop and execute organic strategies across all social media platforms, including Facebook, LinkedIn, Instagram, TikTok, YouTube, and future emerging platforms.
- Lead and coordinate social media projects and resources to ensure milestones are met and quality standards are upheld.
- Collaborate with our Paid Media Manager on integrated campaign strategies

**Analytics & Reporting**:

- Monitor organic social media presence and performance continuously.
- Provide scheduled reports on measurable KPIs, including engagement rates, follower growth, lead generation, and ROI.
- Analyze campaign performance and optimize organic strategies based on data insights.

**Partnership & Collaboration**:

- Represent the company in third-party marketing and service partnerships.
- Explore new partnerships with influencers, content creators, and social media service providers.
- Represent the Marketing Team in key communications and presentations to franchise partners.
- Interface with other company departments as the Marketing Team representative.
- Coordinate and collaborate with content writers, web developers, graphic designers, and creative professionals.
- Support paid media initiatives by providing organic content insights and creative assets.
- Work closely with third-party agencies and vendors as directed.

**Franchise Support & Training**:

- Train new franchise partners on social platform setup and marketing strategies.
- Provide ongoing support and guidance for franchise marketing requests.
- Develop training materials and resources for franchise social media best practices.
- Support all four LaunchLife brands globally across all social media networks.

**Content & Community Management**:

- Produce and coordinate production of digital assets for various channels.
- Respond to messages, comments, and community inquiries across all platforms.
- Direct complaints or complex queries to appropriate team members.
- Maintain brand voice and consistency across all platforms and brands.

**Additional Marketing Activities**:

- Collaborate with digital and PR agencies on integrated campaigns.
- Assist with video production and editing.
- Contribute to SEO initiatives.
- Support mobile marketing and app-based promotional strategies on social media.
- **Qualifications and Skills**:_

**Education & Experience**:

- University degree in Business, Marketing, Digital Marketing, or related field.
- While a Bachelor's degree in Marketing, Business, or a related field is preferred, we value hands-on experience equally.
- 3-4+ years of experience in social media and digital marketing.
- Experience leading digital marketing initiatives with major promotional responsibilities.

**Technical Skills**:

- Strong proficiency with major social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube).
- Strong copywriting and content creation abilities.

**Core Competencies**:

- Strategic thinking with strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Strong planning and organizational abilities.
- Ability to work independently and as part of a collaborative team.
- Forward-thi