Bilingual Digital Marketing Specialist

moozoom is on a mission to create a positive impact on each and every student across the globe. The full time **digital marketing specialist **will play a key role in the implementation of our digital strategy for inbound user acquisition. You will use your knowledge and experience to develop a strategic digital marketing plan that aligns with the overall marcom strategy to drive business growth, awareness, and engagement. As an SEO and SEM guru, you'll manage effective paid digital advertising campaigns and keep on top of reporting and analytics to drive results for the business. This role is perfect for an ambitious, analytical, well-organized, and detail-oriented person who is ready to take on exciting new challenges.

**What You'll Be Doing**
- **Inbound marketing**- Optimize the company's websites leveraging proven tools, SEO best practices, content, and data-based insights to attract, engage and convert visitors. Work with technical third parties, web developers and web designers to ensure the effective build and ongoing development of our website on time. Also, plan and execute SEM campaign optimization strategies.
- **Analytics and reporting **- Continuously analyze websites, social media and campaign performance to identify opportunities for improvement to maximize results and inform future plans. Also, assess the success of each channel to ensure they're working cohesively with one another.
- **Pay-per-click (PPC) ads** - Develop a paid advertising strategy leveraging data, competitive insights, keywords, and content to ensure effective ad spend and positive ROI.

Lead Quality Analysis: Track and qualify leads on Hubspot, score them until they become SQL and pass them onto sales team.
- **Research**:

- Learn about our target audiences, their wants and priorities to ensure consistent and high-quality digital experiences. Stay abreast of competitor activities and industry trends.
- **Budget** - Plan and effectively manage the digital marketing budget

**What You Need**
- 5+ years of digital marketing experience.
- In-depth knowledge and experience with social media marketing platforms and associated best practices (Facebook, LinkedIn, Twitter, Instagram, YouTube)
- Knowledge of current trends and best practices in digital media planning and web-based marketing used to increase awareness, generate leads and revenue, and increase conversions.
- Strong analytical skills with the ability to interpret data.
- Must be able to work both independently with mínimal supervision as well as collaboratively in a team.
- Exceptional organizational skills and the ability to work well under pressure. Ability to prioritize multiple projects and balance a high volume of work; deliver programs on a timely basis in a deadline-oriented environment.
- Hardworking and a very rigorous work ethic.
- Perfectly bilingual (both oral and written).

**Benefits**

**Key reasons you should apply**:

- Full time remote position
- Flexible work hours.
- Collaborative work environment.
- Competitive compensation.
- 4 weeks' vacation.
- Supported to do one of the most impactful work of your life.

**Our six-step hiring process**
- **Short video and CV**: send your CV, as well as a short video describing who you are and why you should be the person we are looking for.
- **Initial Interview**: if selected, this is where you and us get to know each other better.
- **Mini project**: moving forward at this stage of the hiring process, we will distribute a mini project that will allow you to show how good you are.
- **Final interview**: we're getting there. You made it so far and it's now the moment where you get to meet other people of the team.
- **Offer**: we send you an offer tailored to convince you to join our team.
- **Take off**: this is the day you start changing the world with us.