Shopping Campaign Manager

2 weeks ago

Mississauga, Canada Hewlett Packard Full time

HP Inc. is a founder of Silicon Valley and has been building the technology that enables innovators to transform the world since the first microchip.

But no matter how good our technology products are, they risk sitting idle.

The Shopping Campaign Manager will be responsible for the strategy, implementation, analysis, and optimization of performance-focused media campaigns across primary and secondary search engines, including Google and Bing, as well as actively manage media campaigns via 3rd-party bidding platforms.

**Expected Responsibilities**:

- Launch PMax campaigns and target audience strategies as new products come to market and customer segments are introduced
- Ensure ad creative and/or ad extensions support marketing calendar, seasonal promotions, the latest discounts or coupon offers
- Define search engine auto-bidding strategies
- Monitor campaign performance versus quarterly business goals and advise on Paid Search channel investment decisions
- Review weekly, monthly, and quarterly media campaign performance dashboards
- Stay up-to-date with Shopping best practices, bid management platforms and industry research
- Create a campaign project and testing roadmap that leads to actionable insights and pathways to core optimizations
- Seek promotional and test opportunities through new media partners, ad formats, engine features, and technologies
- Lead end-to-end Shopping campaign strategy, planning, and execution - adjusting ad hoc to KPIs and company priorities
- Generate quarterly Shopping program forecasts, pace weekly to budget goals, and track year-on-year program growth

**Education and Experience Sought**:

- 5+ years of hands-on experience in Paid Search campaign management (Google and Bing); performance-focused campaign and PMax experience is a plus
- Experience with 3rd-party campaign and bidding management platforms e.g. Google SA360, Marin Software, or Skai (formerly Kenshoo)
- Proficiency in Microsoft Excel, pivot tables and/or Power Pivot; Power Point, comfortable manipulating datasets from various platforms
- Bachelor’s degree in Business Administration, Communications, Economics, Finance, Marketing or related field
- Google Ads and Bing Ads certification is preferred

**Other Knowledge and Skills Sought**:

- Creativity and curiosity around what can be tested to enhance campaign performance
- Positive attitude and willingness to work in fast-paced team environment is a must
- Highly detail-oriented with proven project management and organizational skills
- Ability to link interactive plans and activities to business results
- Strong analytical, problem identification + solving skills
- Strong written and verbal communication skills

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