CRM & Campaign Analyst

About Chatters

At Chatters, we're redefining the retail experience by blending tradition with technology. With a growing network of salons and an expanding e-commerce presence, our success depends on delivering relevant, data-driven, and personalized customer experiences.

We're looking for a CRM & Campaign Analyst to transform customer data into meaningful insights that enhance engagement, fuel personalization, and strengthen loyalty. You'll join a collaborative Digital Marketing team focused on driving retention, optimizing lifecycle journeys, and elevating how we communicate with our customers across channels.

Position Summary

The CRM & Campaign Analyst is responsible for building, analyzing, and optimizing customer journeys that drive engagement and lifetime value. Reporting to the Senior Digital Marketing Manager, this role manages segmentation, testing, reporting, and journey development across Salesforce Marketing Cloud and Salesforce Data Cloud.

The ideal candidate is analytical, curious, and passionate about personalization—comfortable navigating complex data, building actionable insights, and collaborating with cross-functional teams. You'll play a key role in shaping Chatters' customer retention and lifecycle marketing strategies.

What You Will Do Customer Lifecycle & Journey Optimization

• Develop and optimize customer lifecycle journeys from acquisition to retention and loyalty.

• Build and enhance cross-channel journeys in Salesforce Marketing Cloud leveraging behavioral, transactional, and engagement data.

• Use dynamic content and personalization to elevate experiences across email, SMS, and digital channels.

• Map end-to-end customer journeys to identify pain points and opportunities for improved retention.

Segmentation, Targeting & Personalization

• Manage customer segmentation in Salesforce Data Cloud to support targeted, personalized campaigns.

• Apply data-driven insights to power smarter campaign targeting and message relevance.

• Ensure compliance with communication frequency guidelines and CASL requirements.

Testing, Insights & Analytics

• Design, execute, and analyze A/B tests (content, offers, timing, subject lines) to optimize engagement.

• Deliver performance reporting through GA4, Salesforce, and Tableau, turning data into actionable recommendations.

• Provide insights for CRM, loyalty, and franchise reporting to support decision-making across the business.

• Monitor industry trends in personalization, lifecycle marketing, and customer analytics to continuously enhance strategy.

Collaboration & Strategic Support

• Work closely with CRM, loyalty, digital marketing, and cross-functional partners to drive data-informed campaigns.

• Contribute to retention strategy through insights and optimization recommendations.

• Maintain documentation and support compliance standards across CRM processes.

Who You Are

• Bachelor's degree in Marketing, Business Analytics, or related field.

• 5 years of experience in marketing data analysis.

• 3 years of hands-on experience with CRM/lifecycle platforms (Salesforce preferred).

• Strong knowledge of Salesforce Marketing Cloud and Salesforce Data Cloud.

• Proficiency in GA4, Tableau, and SQL for data manipulation and visualization.

• Expertise in A/B testing, customer segmentation, and personalization strategies.

• Analytical mindset with strong storytelling and communication skills.

• Collaborative self-starter who thrives in a fast-paced environment.

• Passion for customer insights, digital marketing, and retail/beauty.

• Knowledge of CASL and PIPEDA is an asset.

• Retail or beauty industry experience is an asset.

Why You Will Love Working with Us

• Impactful Work: Shape Chatters' customer engagement strategy and help build meaningful, personalized experiences.

• Growth & Development: Work with cutting-edge CRM and analytics tools, with opportunities to expand your technical and strategic expertise.

• Collaborative Culture: Join a values-driven organization that champions innovation, teamwork, and continuous improvement.

• Competitive Perks: Comprehensive compensation, RRSP employer contributions, and exclusive discounts on Chatters products and services.

How to Apply

Ready to join our community? Submit your online application today
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Chatters prioritizes diversity, equity, and inclusion because we know it makes our company a better place to work and shop. We are committed to creating accessible environments for our team members, candidates, and customers. Requests for accommodation due to a disability (visible or invisible, temporary or permanent) can be made at any stage of the application or employment process. We encourage candidates to share their accommodation needs so that we can provide equitable opportunities.

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