Digital Marketing Analyst

4 days ago

Toronto, Canada Mastercard Full time

**Our Purpose**
- Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._

**Title and Summary**

Digital Marketing Analyst

Overview
Mastercard has quickly become a leading technology company offering services that power the world of payments and beyond. As a part of Mastercard’s Services organization, the Services marketing team partners with both the product and sales organization to create actionable B2B marketing programs that fuel the business.
- Do you have a passion for marketing?
- Are you comfortable dealing with ambiguity in a fast-paced environment, able to set goals for yourself and others to drive initiatives forward and deliver tangible results?

About the Role:

- Leverage dynamic content and personalization tactics to enhance engagement and relevance
- Track and optimize key performance indicators such as open rate, click-through rate (CTR), conversion rate, bounce rate, and unsubscribe rate
- Implement A/B tests to optimize campaign performance
- Ensure compliance with privacy industry policies and legal regulations (CAN-SPAM, GDPR, etc.)
- Stay updated on industry trends and best practices to refine strategies

About You: Knowledge & Experience
- Working knowledge in audience segmentation and leveraging dynamic content for personalized messaging
- Working knowledge of digital marketing strategies including targeted display advertising and use of intent signals for campaign optimization
- Experience building and optimizing automated workflows for lifecycle marketing (e.g., onboarding, lead nurturing, retention)
- Proficient in using analytics tools to measure and report on campaign performance, including key KPIs (open rate, CTR, conversion, etc.)
- Creative copywriting and editing skills tailored for digital engagement
- Strong communication and organizational skills with the ability to manage multiple campaigns and collaborate across teams
- Excellent attention to detail with strong time management abilities
- Ability to adapt and learn in a fast-paced, evolving environment

Qualifications:

- Bachelor’s degree in marketing, communications, or related field (or equivalent experience)
- Preferred: Expertise in payment industry, merchant or acquirer, payment facilitator
- A highly motivated self-starter who can proactively work on their own initiative, take ownership and drive projects forward and deliver tangible, measurable results

**Corporate Security Responsibility**

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

- Abide by Mastercard’s security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

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