Digital Marketing Analyst

1 day ago

Toronto, Canada BrightPath Kids Canada Full time

**Location: Toronto/Etobicoke Corporate Office**

**Job Type: Full-Time**

BrightPath Kids, part of the Busy Bees Global Childcare Community, is growing our team BrightPath Kids is a world-class, award winning, innovative provider of early childhood daycare that aims to foster a culture of diversity and open-mindedness for all.

**What will you be doing?**
***
As a **Digital Marketing Analyst**, you will support internal and external teams through data research and analysis, monitoring metrics and advertising data, and running advertising campaigns. Responsibilities include:

- Manage, track, and monitor metrics through Google Analytics and Social Media Analytics.
- Create short texts for digital platforms (such as ads, web copy, social media, etc.) that are engaging, on-brand, and optimized for SEO.
- Monitor the effectiveness of digital marketing initiatives through marketing analytics and optimize channel marketing budgets, presenting marketing outcomes to management teams.
- Create weekly and monthly reporting dashboards to update management on the metrics for all performance platforms and translate into actionable recommendations and plans.
- Manage PPC campaigns across Google Ads, Facebook Ads and various social media platforms for multiple brands - Search and Display.
- Conceptualize marketing campaigns including deciding on specific target segments, optimizing content and spending across various channels.
- All other duties as assigned.

**Top Reasons to join BrightPath Kids**:
***
- We offer a 40% child care discount to ALL Full-Time employees & 10% to Part-Time so that your family can take advantage of our great learning environment
- We will support your long-term career goals by offering opportunities for professional development and tuition reimbursement for courses related to your field.
- Full-time staff receive 6 days sick time per year.
- Full-time staff are given 10 paid holidays off.
- Full-time staff are offered health insurance, dental insurance, vision insurance and life insurance.

**Requirements**:
***
- Bachelor's degree or diploma in Marketing, Software Engineering, or related field required
- 3+ years experience in online advertising (Google Ads & Facebook Ads)
- Excellent knowledge of Microsoft and Google Suites
- Fluent in English with excellent verbal and written communication skills with a working knowledge of keywords and SEO
- Expert in WordPress and website management
- Working knowledge of HTML and CSS coding

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