Senior Analyst, Digital Merchandising

Overview Join to apply for the Senior Analyst, Digital Merchandising role at Loblaw Digital . From our office in Downtown Toronto, Loblaw Digital has created leading eCommerce experiences in online grocery, beauty, pharmacy, and apparel spaces, and we’re continuing to grow. The Impact You'll Make The Senior Digital Merchandising Analyst plays a critical role in driving the performance of the Shoppers Drug Mart eCommerce business by enhancing site engagement and conversion. This role is responsible for the planning, execution, and optimization of digital merchandising strategies to support business and marketing priorities. Through data-driven decision-making and cross-functional collaboration, the Senior Analyst will ensure that products are presented in a compelling and strategic way across digital touchpoints to improve the overall customer experience and maximize sales performance. What You'll Do Lead the site merchandising planning process, aligning with key business drivers, marketing campaigns, and seasonal strategies. Develop and execute the overall e-commerce strategy for new product introductions and strategic expansion of current brands or categories including Online Exclusive assortment. Brief and collaborate with Design, Copy, and Production to ensure effective execution of merchandising and promotional initiatives across the site. Optimize category and product presentation to improve conversion, engagement, and overall site performance. Execute on-site merchandising activities, including navigation updates, landing page creation, and strategic product placement. Partner with cross-functional teams including Category Management, Marketing, Product, and Technology to drive a seamless and engaging customer journey across site and app properties. Support the planning and execution of the online promotional calendar in alignment with business goals. Leverage data and customer insights, take full ownership of KPIs, and utilize analytics tools to identify opportunities for improvement and growth. Propose and support A/B testing initiatives, using insights and performance data to continuously optimize the digital merchandising experience. Provide ad hoc and recurring reporting to support business decisions and performance tracking. Continuously audit and optimize the on-site experience, ensuring high-quality on-site content, product detail pages, assets, and merchandising to maximize conversion. What You'll Bring A passion for digital retail and a deep understanding of the connection between merchandising, brand, and customer experience. Solid understanding of merchandising principles, promotions, and pricing strategies. Bachelor’s degree in Business, Marketing, Commerce, or related field. 3–5 years of experience in eCommerce, digital merchandising, or a related role. Strong analytical mindset with proven experience using tools such as Excel, Google Analytics, or other relevant platforms. Highly organized with the ability to manage multiple projects and deadlines in a fast-paced environment. Excellent communication skills, both written and verbal, with an ability to influence and collaborate across teams. Comfortable navigating ambiguity and problem-solving independently when needed. Experience in retail, category management, or merchandise planning is considered an asset. How You’ll Succeed At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce. If you have big ideas, undeniable enthusiasm, and thrive in a collaborative, creative, and diverse group, we’ll get along just fine. Looking for a challenge? Good. Love an innovative work environment? Even better. Apply today. Employment Details Employment Type: Full time Type of Role: Temporary with Benefits (Fixed Term) Loblaw Digital recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired. In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us. #EN #SS #LD #ON #J-18808-Ljbffr