Content and Email Marketing Specialist

2 weeks ago


Vaughan, Canada Canada MedLaser Clinics Full time

We require a creative marketing professional, preferably with a writing background. You should be able to develop engaging content for both organic and Search Engine Optimization.

Responsibilities include
- Create, execute and optimize content marketing plans and initiatives to achieve business goals
- Collaborate with design and social teams to produce high quality content
- Edit, proofread and improve existing content on
- Optimize content considering SEO and Google Analytics
- Ensure the content has proper HTML structure
- Give each image alternate text
- Incorporate relevant keywords while avoiding keyword stuffing
- Include a combination of internal and external links

**Requirements**:

- Proven work experience as a Content Marketing specialist
- Proven work experience as a Marketing Marketing specialist
- Hands on experience with SEO and web traffic metrics
- Understanding of web publishing requirements
- Editorial mindset
- Expertise in social media writing
- Project management skills and attention to detail
- Excellent communication and writing skills in English
- Degree in Marketing, Journalism or relevant field

**Skills**:

- Content Marketing
- Copywriting
- Creativity
- Search Engine Optimization (SEO)
- Google Analytics
- Customer Engagement

**Salary**: $48,000.00-$55,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- Vision care

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Vaughan, ON: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's Degree (required)

**Experience**:

- content writing: 3 years (required)


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