Content and Demand Generation Specialist

1 week ago

Vaughan, Canada Gilder Search Group Full time

Content and Demand Generation Specialist

Our client, a leading brand in the home improvement/consumer products space. is looking for a Content & Demand Generation Specialist to support its growing B2B and B2C marketing efforts. This role blends creative storytelling with data-driven performance marketing, helping bring products to life across digital, social, retail, and professional channels.

This role is located in Concord, and Hybrid in office 3x week

What You’ll Do

Content Marketing & Storytelling

Create technical and educational content, including white papers, product sheets, case studies, blogs, and video scripts.

Maintain the editorial calendar and ensure content accuracy, consistency, and alignment to brand voice.

Update and manage website content.

Use analytics and social-listening tools to generate content insights and opportunities.

Collaborate with in-house creative teams to manage content workflows via Asana.

Partner with product and R&D teams to translate technical information into clear customer benefits.

Demand Generation & Paid Media

Plan and execute multi-channel marketing programs across email, SEO/SEM, paid social, paid search, webinars, and retail media.

Manage lead-nurture programs and perform A/B testing to improve conversion rates.

Work closely with the media agency to optimize seasonal campaigns on time and within budget.

Track key metrics for web, paid media, and campaign performance.

Maintain a digital asset library to support ongoing demand-gen activity.

Analytics & Reporting

Build dashboards and provide regular insights to marketing, sales, and leadership teams.

Use data to guide content priorities, optimize campaigns, and improve ROI.

Cross-Functional Collaboration

Align marketing efforts with product and sales teams to support go-to-market strategies.

Provide guidance to junior team members or freelancers as needed.

What You Bring

3–6 years of B2B/B2C marketing experience—ideally in manufacturing, home-improvement, or related sectors.

Exceptional writing skills with the ability to translate technical product information into engaging content.

Experience with marketing and analytics platforms (HubSpot, Asana, Brandwatch, GA4, Looker Studio).

Knowledge of CMS platforms (Sitecore is an asset).

Strong project-management skills and the ability to juggle multiple priorities.

Experience with demand-gen programs, ABM, or studio/production environments is a plus.

A proactive, collaborative, and detail-oriented mindset with strong communication skills.

#J-18808-Ljbffr

  • Content and Demand Generation Specialist

    2 weeks ago

    Vaughan, Canada Gilder Search Group Full time

    Content and Demand Generation Specialist Our client, a leading brand in the home improvement/consumer products space. is looking for a Content & Demand Generation Specialist to support its growing B2B and B2C marketing efforts. This role blends creative storytelling with data-driven performance marketing, helping bring products to life across digital,...

  • Hybrid Content

    2 weeks ago

    Vaughan, Canada Gilder Search Group Full time

    A leading brand in home improvement is seeking a Content and Demand Generation Specialist. This hybrid role involves creating engaging content, executing multi-channel marketing strategies, and analyzing performance metrics. Ideal candidates should have 3–6 years of experience in B2B/B2C marketing and possess exceptional writing skills. This position...

  • Hybrid Content

    2 weeks ago

    Vaughan, Canada Gilder Search Group Full time

    A leading brand in home improvement is seeking a Content and Demand Generation Specialist. This hybrid role involves creating engaging content, executing multi-channel marketing strategies, and analyzing performance metrics. Ideal candidates should have 3–6 years of experience in B2B/B2C marketing and possess exceptional writing skills. This position...

  • E-commerce Content Specialist

    2 weeks ago

    Vaughan, Canada Recooty Full time

    LocationRemote (Eastern time zone preferred) Position TypePart-Time or Full-Time Reports ToCreative Director About Shop InnovatorWe’re a boutique digital agency specializing in scaling high-ticket, brick-and-click Shopify brands. Our clients sell premium physical products—think fire pits, backyard greenhouses, artisan rugs, and Hi-Fi audio equipment. We...

  • E-commerce Content Specialist

    5 days ago

    Vaughan, Canada Recooty Full time

    Location Remote (Eastern time zone preferred) Position Type Part-Time or Full-Time Reports To Creative Director About Shop Innovator We’re a boutique digital agency specializing in scaling high-ticket, brick-and-click Shopify brands. Our clients sell premium physical products—think fire pits, backyard greenhouses, artisan rugs, and Hi-Fi audio...

  • Content Specialist

    6 days ago

    Vaughan, Canada Empire Communities Full time

    Your Impact at Empire This role is located at our Empire Canada Head Office in Vaughan, ON. **What We Are Looking For**: - Post-secondary education in Marketing, Communications, or related field - 3+ years experience in copywriting and content creation; preferably in a Marketing or Public Relations agency - Passion in crafting precise, creative, and...

  • Long-form Content Writer and Social Media Specialist

    5 days ago

    Vaughan, Canada Vestra Inet Full time

    Vestra Inet is a Toronto-based software development and internet marketing company, specializing in servicing clients in the industrial and commercial sectors. We are currently seeking a talented Content Writer to join our dynamic marketing team on a part-time basis. Our Specialist will be responsible for writing and editing SEO-friendly content for...

  • Social Media Growth Specialist — Content

    1 week ago

    Vaughan, Canada Groupenroll Full time

    A leading digital insurance firm in York Region, Vaughan, seeks a Social Media Specialist to manage their social media presence and create engaging content. You'll drive metrics and collaborate with marketing to enhance the brand's visibility. Ideal candidates are passionate about the insurance industry and have proven experience in social media management....

  • Social Media Content Creator

    3 days ago

    Vaughan, Canada Stonebrooke Homes Ltd Full time

    Welcome to Stonebrooke Homes, a prominent upscale and established design build firm focused in the development of high end luxury private residential Homes and high profile interior designs in Toronto and internationally abroad. Offering a wide array of services, Stonebrooke Homes provides a full turn key process, from architectural design & build services...

  • Social Media and Content Specialist

    1 week ago

    Vaughan, Canada Hiring Stars Full time

    **Job Details** **Position: Social Media Manager & Content Writer** **Location: Vaughan** **Position Type: Full Time** **About the Company** Hiring Stars provides the best talent to multiple clients across Canada. Our client, a financial services organization, is looking for a social media manager and Content writer to lead the social media efforts of...