CRM Analyst

**CRM Analyst**
- at Pacific Smoke International Inc.**Do you believe that a company’s success depends on its people?** If so, PSI is the place for you PSI is nothing without the people who build, design, and support it. We’re looking for CRM Analyst to join our scaling organization.At Pacific Smoke International, our mission is to help people quit smoking by providing safer alternatives to traditional cigarettes. As the leading distributor of electronic vaporizers and award-winning vaping products in Canada, we've made significant progress since our founding in 2013. However, we have much more to accomplish for our customers, and we're looking for a culturally aligned CRM Analyst to join our dynamic team located in Markham.**What’s important to us**:
We are seeking to attract individuals who share and demonstrate our core values:

- **_Judgement, Curiosity, Agility, Results, Accountability, Teamwork_**
**.**

In this role, you will help aid and support our campaigns by tracking CRM systems and following the segmentation models to identify key customer segments.**The CRM Analyst will**:

- Analyze and interpret customer data from various sources, including CRM systems, sales databases, customer feedback, and other relevant channels.
- Develop and maintain customer segmentation models to identify key customer segments, demographics, behaviors, and trends.
- Collaborate with marketing, sales, and customer support teams to develop and implement targeted marketing campaigns and communications strategies based on customer insights.
- Monitor and track the effectiveness of CRM campaigns and initiatives, using KPIs and metrics to measure success and identify areas for improvement.
- Design and implement A/B testing methodologies to optimize customer communications and marketing initiatives.
- Create regular reports and presentations to share insights, trends, and recommendations with the sales team, internal stakeholders and management.
- Assist with the selection, integration, and management of CRM tools and systems.
- Develop and maintain data hygiene best practices, ensuring the accuracy and completeness of customer data.
- Stay current with industry trends and best practices, continually identifying opportunities to enhance our CRM strategy.

**To be successful you should have**:

- Strong knowledge of sales processes, tools, and systems
- Excellent analytical and problem-solving skills
- Ability to work independently and manage multiple tasks and projects concurrently
- Excellent communication and collaboration skills
- Bachelor's degree in Business, Marketing, Analytics, or a related field
- Power Excel user with focus on managing and manipulating large amounts of data
- Previous experience in CRM systems, data analysis tools (e.g., SQL, R, Python), and data visualization tools (e.g., Power BI).

**What you can expect from Pacific Smoke International**:
At our company, we strive to provide our team members with the best possible support. Here is an overview of the current benefits and perks we offer:
- A total compensation package that includes group benefits program starting from day 1 of joining and year-end performance bonus
- Ongoing learning and development opportunities to help build the career you want and hit the goals you set, while ensuring you’re reaching your fullest potential
- Tuition Reimbursement
- Three weeks of Vacation
- Awards for top performers and employee tenure
- A unique opportunity to build, grow and leave your impact on a US$25-billion industry
- To work with a group of people who are humble, supportive, and care about our customers
- Product at distributor pricing to all employees
- Company events
- EAP (Employee Assistance Program) Program

If you are a results-driven, self-motivated individual who thrives in a collaborative and fast-paced environment, we invite you to join our team at PSI. You will have the opportunity to make a meaningful difference in the lives of people nationwide while working in an inclusive and supportive environment.Thank you to all the applicants who have shown interest in this position. We appreciate the time and effort you have taken to apply.