Regional Area Manager, Brand Marketing

2 days ago

Vaughan, Canada Canada's Wonderland Full time

Overview:
Region**:Midwest**

Park Assignment

This position is located at Canada's Wonderland and will be responsible for the following parks:
Canada's Wonderland

Six Flags Darien Lake

Six Flags Darien Lake Hotel and Camp

**Responsibilities**:

- Assist in executing regional marketing strategies aligned with Region objectives, leveraging guest insights and market dynamics for park success.
- Develop marketing briefs and strategic roadmaps to effectively inform key stakeholders about consumer events, pricing promotions, capital programs, and other critical initiatives.
- Coordinate marketing initiatives and advertising efforts with corporate teams and external agencies to ensure consistent and impactful creative across media channels.
- Support the analysis of guest behaviors to help tailor campaigns that enhance park experiences and drive engagement.
- Contribute to the implementation of marketing initiatives across parks and resorts, ensuring timely and effective execution.
- Assist in maintaining brand consistency across all communications and marketing efforts to strengthen park positioning and value.
- Provide support in managing regional marketing budgets, ensuring efficient resource allocation.
- Monitor and report on campaign performance, using data-driven insights to help optimize strategies and drive conversions.
- Cultivate relationships with external partners, including agencies and regional organizations, to expand marketing reach and audience engagement.
- Assist in providing insights into regional dynamics, including competition, pricing, and advertising trends, to inform marketing decisions.
- Collaborate with key stakeholders to ensure alignment with Region and Corporate goals.
- Support in managing multiple projects simultaneously in a fast-paced environment.

Qualifications:

- Bachelor’s degree in marketing, communications, or a related field.
- 3-5 years of experience in marketing, preferably with multi-location or regional management.
- Experience in outdoor entertainment, hospitality, or tourism is a plus.
- Strong understanding of market dynamics and guest insights.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively.
- Experience working with external agencies and managing partnerships.
- Ability to manage multiple tasks and projects efficiently.
- Proficiency in using data to inform marketing decisions.
- Willingness to travel to park locations as needed.

LI-CM1

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