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Community Media Specialist
3 weeks ago
theScore, a wholly-owned subsidiary of PENN Entertainment, empowers millions of sports fans through its digital media and sports betting products. Its media app ‘theScore’ is one of the most popular in North America, delivering fans highly personalized live scores, news, stats, and betting information from their favorite teams, leagues, and players. theScore’s sports betting app ‘theScore Bet Sportsbook & Casino’ delivers an immersive and holistic mobile sports betting and iCasino experience. theScore Bet is currently live in the Company's home province of Ontario. theScore also creates and distributes innovative digital content through its web, social and esports platforms.
About the Role & Team
The Community Media Specialist is a key role that sits within the social/social reporting team as part of the broader Marketing team for our Casino verticals & theScore verticals. The role is responsible for managing social posting, social reporting, and navigating social-media measurement tools by way of providing social strategy, researching, and analyzing results of posts and campaigns through the platforms in which we operate.
Your goal is to increase the fan base engagement and overall conversion to elicit advocates with increasing KPIs (revenue, time, and profitability), in addition to monitoring for any compliance that needs further escalation. You are data focused with proven capabilities in managing social media audiences & communities at scale ensuring a consistent brand voice, tone and overall a positive player experience across all social media platforms in use.
About the Work
Monitor social media progress using social media management tools, analytics platforms, and others.
Produce and distribute weekly reporting across a variety of categorical verticals including but not limited to earned/owned social performance, competitive analysis, sentiment, etc.
Incorporate optimization strategies, analyze data, and research the best ways to increase traffic.
Review the success of campaigns and analyze ways to best optimize campaigns & posts.
Oversee a cross-functional social committee to supervise all aspects of social media interaction between players and or online products (Sportsbook & Casino) in order to give the user the best social experience.
Creating and scheduling highly engaging and competitive posts.
Participate in recurring brainstorming sessions to ideate new promotional and giveaway opportunities.
Research new media platforms, trends, and industry opportunities.
Provide feedback from social media trends and research which will be presented to the marketing management team & VP Marketing.
Assisting CRM team with planning & execution across the omni-channel approach to market.
Other duties as required.
About You
Bachelor’s degree (B.S./B.A.) in marketing, management, business administration, or related field, or equivalent work experience.
1-2 years of experience in a digital marketing and/or online gaming operations role.
Capability to work cross-functionally, including virtual teams.
Strong verbal and written communication skills.
Strong attention to detail.
Ability to organize and prioritize tasks constantly.
Strong experience using social-media measurement tools like Sprinklr, Facebook/Instagram Insights (Meta’s Business Suite), TikTok Analytics, X Analytics, and YouTube Analytics.
Self-starter.
Passionate and knowledgeable about North American online gaming, and sports.
Competent in Microsoft Office and/or Google Suite.
Ability to work in a fast-paced environment.
What we offer
Competitive compensation package.
Comprehensive Benefits package.
Fun, relaxed work environment.
Education and conference reimbursements.
LI-Hybrid
theScore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability or age.
