Social Media Specialist, Corporate Communications

**Description**

**Job Summary**:
As a member of the Corporate Communications team, the Social Media Specialist is responsible for developing and implementing social media strategies to enhance Ledcor’s brand presence, engage our target audience, and drive business growth. Focusing on managing the corporate social media strategy, content calendar and various social media platforms; creating compelling content; growing Ledcor social media channels and driving engagement with our online community; analyzing performance metrics; and monitoring engagement with Ledcor content and responding to inquiries. You have a passion for social media, excellent communication skills, and a deep understanding of social media trends and best practices. This role will encompass a wide range of projects and deliverables in collaboration with team members under the direction of the Director, Corporate Communications.
Join our Communications team in Vancouver, BC, Edmonton, AB or Toronto, ON
**Essential Responsibilities**
- Develop and execute social media strategies to increase brand awareness, drive traffic, and support business objectives across Facebook, Twitter, Instagram, LinkedIn, and YouTube
- Manage the social media content calendar and create engaging and innovative content, including text, image, and video, that aligns with our brand voice, resonates with our target audience, and encourages user interaction and sharing
- Grow our social media presence by identifying and engaging with key stakeholders, partners and influencers to amplify our social media reach and establish collaborations
- Collaborate with internal teams, such as Corporate Communications, HR Talent Attraction, and Business Units, to ensure cohesive messaging and consistent brand representation across all social media channels
- Utilize social media management tools to schedule, publish, and analyze content, as well as monitor social media conversations and sentiment about our brand
- Monitor social media channels and respond to comments, messages, and inquiries promptly and professionally, maintaining a positive and authentic brand image
- Analyze key social media metrics and generate reports on performance, engagement, and ROI, providing insights and recommendations for optimizing social media campaigns
- Conduct competitor analysis and benchmarking to identify opportunities and industry trends, and adjust social media strategies accordingly
- Stay up to date with industry trends, emerging platforms, and best practices in social media marketing, and proactively recommend new strategies and tactics to improve performance.
- Stay abreast of legal and ethical considerations related to social media marketing and ensure compliance with applicable regulations and guidelines

**Qualifications**
- 2-5 years of experience as a Social Media Specialist or in a similar role, with a strong portfolio of successful social media campaigns
- Excellent written and verbal communication skills, with the ability to craft compelling and engaging content tailored for different social media channels
- Deep understanding of various social media platforms, their features, algorithms, and best practices
- Proficiency in using social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics) to schedule, track, and analyze social media activities
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to improve social media performance
- Creative mindset and the ability to think outside the box to develop innovative social media strategies and campaigns
- Strong organizational and multitasking skills, with the ability to manage multiple projects and meet deadlines in a fast-paced environment
- Knowledge of current social media trends, emerging platforms, and industry best practices
- Familiarity with graphic design tools (e.g., Adobe Photoshop, Canva) is an asset
- Experience with paid social media advertising and familiarity with ad platforms such as Facebook Ads Manager is an asset

**Work Conditions**
- This position is a hybrid role, working both remotely and attending the office

**Additional Information**:
**Company Description**

The Ledcor Group of Companies is one of North America’s most diversified construction companies. Ledcor is a company built on a rich history of long-standing project successes.

But when you work for Ledcor, your experience will go far beyond the project. Do you want a career that means more? Join our True Blue team now

**Employment Equity**

At Ledcor we believe diversity, equity, and inclusion should be part of everything we do. We are proud to be an equal-opportunity employer. All qualified individuals, regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status or any other identifying characteristic are encouraged to apply.

Our True Blue team cons