Demand Generation Specialist

**Who we are**

**Who we need**

We are hiring our first-ever Marketing Demand Generation Specialist to build and lead our demand generation function from the ground up. This is a high-impact role that reports directly to our CEO and works in close partnership with the senior leadership team. You will play a critical role, directly influencing our growth strategy through your ideas and your ability to execute. You will take ownership of top-of-funnel and early-mid funnel marketing activities. Your mission is to attract qualified leads to our website and convert them into trial users. You will experiment, evaluate, and adapt, focused on growing product-led signups.
- This is a full-time position working both onsite at our collaborative space in downtown Toronto and remotely. The split between remote and onsite work is roughly 50/50, but will vary from week to week._

**What’s in it for you**
- Impact. _You are looking for a unique opportunity to build and lead the demand generation function at a company where your work directly drives growth. You will help grow our privacy-first, product-led platform and influence how Canadian (and eventually American) public-serving organizations discover, trust, and engage with Envoke. You will be a key player, connecting future customers with a simple and highly effective product that helps them grow.
- Autonomy and influence. _You want to work in close collaboration with people who value your judgment and respect your expertise. You will work directly with the leadership team, contributing to the company’s growth strategy, with the autonomy to make decisions and implement your ideas. You will receive regular 1:1 time with the CEO to establish priorities, collaborate on ideas, and move things forward.
- Professional growth._ At Envoke, we foster a culture of learning, experimentation, and continuous improvement, where mistakes are seen as a path to insights, and insights are viewed as a guide to innovation. You will be the first Demand Generation Specialist on the team, with a chance to grow your accountabilities, your skills, and your career.

**What you will do**:

- ** Experiment.**You will build our presence on LinkedIn, posting regularly, joining groups, and engaging in industry discussions. You will plan, test, and optimize paid media campaigns across LinkedIn and Google.
- ** Generate interest through content.**You will align website messaging with customer needs and optimize for conversions. You will collect and promote testimonials and case studies, write success stories, and publish them across channels. You will plan and promote educational webinars to support product discovery. You will optimize for SEO and AI-first search, perform keyword research, update meta tags, and publish blog posts that support organic discovery.
- ** Measure.**You will track, report, and analyze key metrics: web traffic, campaign ROI, funnel drop-off points, and “Get Started” conversions. You will leverage Google Search Console, Ahrefs, and analytics dashboards to monitor traffic, page speed, and campaign performance.
- ** Grow your knowledge.** You will be product-led in approach, growing a deep understanding of the value proposition and product positioning to attract the right leads. You will keep up with trends in compliance, privacy, AI, mobile-first design, and US/Canada market dynamics.
- ** Collaborate.**You will work closely with product and customer success teams to ensure trial user handoff is seamless after signup. You will collaborate with the founders and senior team, contributing ideas, shaping experiments, and iterating weekly.
- ** Lead market expansion.** You will help drive the early strategy for entering the US market. You will identify channels, messaging, and tactics to reach new audiences. You will identify and build partnerships with organizations and associations that serve our target customers.

**You bring**:

- ** The curiosity.** You are driven to learn more about the product you are promoting. You are comfortable being a builder, taking direction, and executing on strategy. You are passionate about experimentation and trials, able to bring an idea to life, test effectiveness, and adapt based on performance.
- ** The analytics.** You have expertise using data to guide your work and are comfortable with spreadsheets, attribution models, and A/B testing. You have experience setting and reaching targets, measuring ROI, and evaluating results. You can pivot strategies and shift resources to ensure effectiveness.

**Why join Envoke?**

At Envoke, we foster a flat, collaborative environment where autonomy, ownership and learning guide our work and our decisions; a place where your voice matters and your ideas are taken seriously. With an exceptionally low turnover rate and an average tenure of 10+ years, you will be part of a team that believes in sharing knowledge, taking smart risks, and learning through action. You will experience a culture that values experim