Email Marketing Manager

7 days ago

Montréal, Canada Moose Knuckles Canada Full time

_**WHAT WE BELIEVE**_

We believe in inclusion, we believe in self-expression, we believe in no judgement and we believe in individualism.
- **WHO WE ARE**_

We are bold, we are tenacious, we are courageous and brave.

We are a cast of characters;
We embrace our differences and we share our likenesses.
- **Some of What’s in it for You**_
- Paid Personal Days
- Generous Benefit package
- Employee Assistance Program
- Employee Loyalty Reward Program
- Generous welcome gift
- Company events

**Responsibilities**:

- Set up, execute, and track automated campaigns and customer segments to leverage transactional and customer insights.

**Growth of 1st Party Database**
- Assist in building and maintaining a robust growth strategy to boost database.
- Work on offers, incentives (GWP) and promotions to generate more sales and subscribers.
- Design segmentation filters, groups, and distribution lists to improve engagement and campaign efficiency.
- Work on omnichannel building of database w/ B&M
- Build 3rd party partnerships to expand the database. (Klarna, payment channels)
- Set up and leverage and optimize Listrak GXP capabilities and actions to help database growth.
- Utilize customer data to personalize communications and drive customer retention.

**Customer Segmentation**:

- Build an omnichannel database, addressing all business needs for Moose Knuckles, understanding business dynamics to maximize returns.
- Utilize customer data to segment the audience for targeted marketing campaigns to enable upsell, cross-sell, retention and repetition and first-time buyers.
- Identify opportunities for creating tailored content based on customer behavior and preferences.

**Analytics and Reporting**:

- Report on database and segments growth along w/ sales performance
- Generate regular reports and provide insights to improve campaign effectiveness.
- Monitor key performance indicators (KPIs) and make data-driven recommendations.

**A/B Testing**:

- Interpret test results to refine strategies for better results.

**Compliance and Best Practices**:
**Qualifications**:

- Bachelor’s degree in marketing, Business, or a related field preferred.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Project management experience
- Technically adept with the ability to easily pick up CMS and software systems.
- Fast learner and highly motivated self-starter
- Excellent written and verbal communication skills.
- Creative mindset with an eye for design and content.
- Detail-oriented and highly organized.
- A passion for staying updated on digital marketing trends and best practices.
- Bilingual (EN/FR) (preferred but not a requirement)

Moose Knuckles is a Canadian company headquartered in Montreal and operating in North America, Europe and Asia. Professional French language proficiency is therefore required and essential for all Montreal-based employees. In addition, the professional English proficiency is also important since it allows to collaborate with the employees of the group based internationally.

**Benefits**:

- Casual dress
- Company events
- Dental care
- Flexible schedule
- Life insurance
- On-site parking

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- Bonus pay

**Experience**:
Work Location: Hybrid remote in Montréal, QC H2N 2C9

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